Deciding to pursue an international trademark is a critical investment for any expanding business. As a company based in Australia, you may be feeling the confines of working solely within the mainland, or perhaps you are doing business across borders without the security that a trademark registration provides. If you are looking to expand your company into the United States, a registration can bring several benefits: international brand protection, product security, and infringement deterrent are just a few examples of the advantages provided by an American trademark. That being said, it is just as important to take into account the costs associated with obtaining an American trademark.
What does an application cost?
All American trademark applications must be submitted to the United States Patent and Trademark Office, where they undergo a review process prior to registration. Trademarks represent the goods and services that the applicant plans to offer, and these are separated by designated classes within the application that cost $350 USD individually. Each of the 45 classes represent a different category of products or service offerings, and the cost associated with filing an application depends on the number of classes the application has. For example, if you were to file an application for clothing and a downloadable application, that would be two different classes and require a payment of $550 USD.