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International Registration

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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

4 Steps to Register a United States Trademark as a U.K. Business

The 4 Steps Needed to register a U.S. trademark as a U.K.-based business: File in the United Kingdom first Hire a U.S.-based trademark attorney File your trademark application (either through the USPTO or the Madrid Protocol) Meet USPTO deadlines 1. File in the United Kingdom First Before you begin the process to register your trademark […]

How to Use the Canadian Trademark Database

Obtaining an international trademark is an effective way to protect your brand.  If your international trademark strategy includes Canada, be sure to conduct a search on the Canadian trademark database before you file your application.  The Canadian Intellectual Property Office, or CIPO, provides a detailed tutorial on their website.  Read below to learn about the […]

How to Register a Trademark Internationally

 One of the biggest questions we get from clients is, “How do I register my trademark internationally?” Contrary to popular belief, there isn’t a single way to register your trademark in every country around the world. Each individual country is its own sovereign and requires its own trademark application. So, regardless of how you […]

6 Steps to Register a Trademark in the EU

A registered trademark is a valuable asset for any brand. Your U.S. trademark, however, only protects you in legal disputes within the United States. To gain legal protection for your mark outside the U.S., you must register your trademark in other countries. Whether your online retail store reaches customers in Italy or your software firm […]

The Facts on Filing an International Trademark

After you have registered your U.S. trademark, you may be considering expanding your protections to other countries. In today’s global marketplace, it is often a good idea to have a strategic international trademark plan. Whether you reach customers in Europe or you manufacture goods in China, filing an international trademark can be a valuable, and […]

US Trademark Application Strategies for Foreign Companies

If you are a foreign entity considering filing a trademark in the United States, there are two very good reasons to use a local US trademark attorney as opposed to filing through the Madrid Protocol. 1. Filing directly through a US trademark attorney will likely result in a faster registration than if you file through […]

5 Steps on Trademarking a Business Name in the UK

Once you’ve registered your business name with the United States Patent and Trademark Office, you may be considering international trademarks.  Because trademark protection is only granted in the countries in which your trademark is registered, it is important to have a strategic international trademark plan.  A trademark registered with the United Kingdom will provide protection […]

Why Every U.S. Business Should Register Its Trademark in China

Today is our very first video from our new studio here at the office. I hope you are going to enjoy some of the videos we will be producing about trademark issues that come up in the future. For our very first video, I wanted to discuss [...]

How to Register Your Trademark in China

Filing for trademark registration in another country may seem like a daunting task, but it could be one of the most critical decisions you make as a business owner. Your U.S. trademark offers you protection from infringement and counterfeiting in the United States, but those same protections do not apply in China unless you register […]

How to Avoid a Madrid Protocol Trademark Registration Refusal in the United States

The Madrid Protocol is an international filing system that allows members of the Protocol to file in multiple jurisdictions using the same, streamlined system. However, many international applicants face common refusals that increase risk, cause delays, and cost money to fix.

How to Register a Swedish Trademark in the United States

Swedish companies can use their EU registrations to register a trademark in the U.S., however, there are nuances to the US registration process that can cause delays or refusals to foreign companies.

Three Tips For European and UK Companies Filing U.S. Trademarks

Navigating the United States trademark filing system can be a daunting task for companies from the European Union or United Kingdom.  This is because the information required by the United States Patent and Trademark Office is typically more stringent than the trademark offices in the EU and UK. The following article discusses three main issues […]