A registered trademark is a valuable asset for any brand. Your U.S. trademark, however, only protects you in legal disputes within the United States. To gain legal protection for your mark outside the U.S., you must register your trademark in other countries. Whether your online retail store reaches customers in Italy or your software firm […]
Gerben Law Firm's Trademark Blog
This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.
European Union Trademarks
6 Steps to Register a Trademark in the EU
The Facts on Filing an International Trademark
After you have registered your U.S. trademark, you may be considering expanding your protections to other countries. In today’s global marketplace, it is often a good idea to have a strategic international trademark plan. Whether you reach customers in Europe or you manufacture goods in China, filing an international trademark can be a valuable, and […]
US Trademark Application Strategies for Foreign Companies
If you are a foreign entity considering filing a trademark in the United States, there are two very good reasons to use a local US trademark attorney as opposed to filing through the Madrid Protocol. 1. Filing directly through a US trademark attorney will likely result in a faster registration than if you file through […]
5 Steps on Trademarking a Business Name in the UK
Once you’ve registered your business name with the United States Patent and Trademark Office, you may be considering international trademarks. Because trademark protection is only granted in the countries in which your trademark is registered, it is important to have a strategic international trademark plan. A trademark registered with the United Kingdom will provide protection […]
Why Every U.S. Business Should Register Its Trademark in China
Today is our very first video from our new studio here at the office. I hope you are going to enjoy some of the videos we will be producing about trademark issues that come up in the future. For our very first video, I wanted to discuss [...]
How to Register Your Trademark in China
Filing for trademark registration in another country may seem like a daunting task, but it could be one of the most critical decisions you make as a business owner. Your U.S. trademark offers you protection from infringement and counterfeiting in the United States, but those same protections do not apply in China unless you register […]
How to Avoid a Madrid Protocol Trademark Registration Refusal in the United States
The Madrid Protocol is an international filing system that allows members of the Protocol to file in multiple jurisdictions using the same, streamlined system. However, many international applicants face common refusals that increase risk, cause delays, and cost money to fix.
How to Register a Swedish Trademark in the United States
Swedish companies can use their EU registrations to register a trademark in the U.S., however, there are nuances to the US registration process that can cause delays or refusals to foreign companies.
Three Tips For European and UK Companies Filing U.S. Trademarks
Navigating the United States trademark filing system can be a daunting task for companies from the European Union or United Kingdom. This is because the information required by the United States Patent and Trademark Office is typically more stringent than the trademark offices in the EU and UK. The following article discusses three main issues […]
Five Tips for International Trademark Owners Filing a Trademark in the U.S.
A foreign company filing a trademark in the United States can save significant time and costs by engaging a local US trademark attorney to assist with the application process.
Information Required From a Foreign Company To File a United States Trademark Application
Gerben Law Firm works extensively with international clients and their foreign counsel to assist with the filing of trademark applications in the United States (we serve as a local counsel in the United States in this capacity). Clients (and their attorneys) from over 30 countries have used Gerben Law Firm’s local counsel trademark services to […]
3 Tips for International Trademark and Brand Protection
As a business owner in today’s world it is likely that you are, at least, tangentially, in business internationally. That’s because you almost certainly have a website for your business, and that website theoretically gives the entire connected world access to your business, products, and services. While the opportunities of the online marketplace are certainly compelling, […]