In the health and beauty industry, branding is everything. A strong brand leads to greater customer loyalty, which you know is essential to your growth in the industry. For this reason, it is crucial for you to protect your brand through federal trademark registration in the United States. The following trademark tips for beauty brands […]
Gerben Law Firm's Trademark Blog
This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

By Industry Type
Trademark the Name of a Cosmetic Brand
Cosmetics are a multibillion-dollar industry. In fact, consumer spending on cosmetics in the U.S. alone tops $50 billion. And it’s more than just makeup. Skin care, body lotions, moisturizers, facial creams, and beyond – all of these products fall under the cosmetics umbrella, and consumers remain eager to purchase them. If you’re considering starting a […]