Gerben Law Firm's Trademark Blog

This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

Cosmetics

5 Trademark Considerations for Beauty Brands

by Josh Gerben, Esq.

In the health and beauty industry, branding is everything. A strong brand leads to greater customer loyalty, which you know is essential to your growth in the industry. For this reason, it is crucial for you to protect your brand through federal trademark registration in the United States. The following trademark tips for beauty brands […]

By Industry Type

Trademark the Name of a Cosmetic Brand

by Josh Gerben, Esq.

Cosmetics are a multibillion-dollar industry. In fact, consumer spending on cosmetics in the U.S. alone tops $50 billion. And it’s more than just makeup. Skin care, body lotions, moisturizers, facial creams, and beyond – all of these products fall under the cosmetics umbrella, and consumers remain eager to purchase them. If you’re considering starting a […]

Every now and again you come across someone who you know will always get the job done, be upfront and honest, and looks out for you. It's great never having to worry about Trademarks. I know I can just give him a call and it'll be done quickly, affordable, and done right. He gives us one less thing to worry about. This is the only service I've ever reviewed because I honestly believe he's one of the best. I can count on one hand the services I really trust and will always go back to, and Josh is one of them.

Megan Cummins, Sparklepop

As an entertainment attorney, I get frequently asked to register a name for trademark protection. I am smart enough to know that this is a highly specialized area of the law that requires patience, understanding, extensive research, a finely tuned verification process and the ability to navigate the steps and procedures established by the federal government. But I am even smarter to know that, in the age of the specialist, I needed the best. I have used Josh over a dozen times to satisfy my client's needs for such protection. He is thorough, quick, extremely fairly priced and, most important, professional on the highest order. His work product is without compare and I never hesitate to 'let go' and allow Josh to do his job. I don't even bother getting too deep into my client's situation....I immediately get in touch with Josh and know that my client will be well served. I offer the highest possible unconditional recommendation for Josh and his firm.

Wayne Halper, Law Office of Wayne Halper

Josh is a Trademark/Service Mark expert and very efficient and effective in his work. When working with him on our Trademark/Service Mark application process, Josh's communication was excellent and his expertise and personal demeanor quickly built trust in the business matters. He manages a detailed and well balanced analysis and is results and success driven.

Johan Reinhoudt, EffectiveSalesCoaching.NL

Working with Josh was an absolute pleasure. He made the process of getting our trademark a breeze. Should we ever seek another trademark we would certainly retain Josh again in a heartbeat. I recommend him very highly.

Verena Frydberg, Makeover Your MS

We were referred to Josh by a business colleague, and were skeptical that any online US Trademark filing process could be both simple and successful. Our experience with other firms (on other trademarks) had been tedious and expensive, by comparison. But Josh's system worked, and we were awarded both trademarks. Of course, which trademark applications are approved and which are denied is up to the USPTO, but Josh's system made the process seamless. Great work at a great price. I love this process and recommend it highly.

Michael Zimmerman, MarketPoint

I hired Josh to do some trademarking work for me. He was very knowledgeable, explained the process clearly, made sure it was filed in a timely manner, and followed up with me each step of the way.

Kathy Wolper, Kathy's Just Desserts, Inc.

5 Trademark Considerations for Beauty Brands

Trademark the Name of a Cosmetic Brand

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