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European Union Trademarks

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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

Brexit: Impact on EU Trademark Filings and Registrations

As Brexit is now in effect, you may be wondering about the implications this transition may have on your trademark registration. Current EU trademark owners will comply with existing EU trademark law until December 31, 2020. After that, the registrations will automatically be transferred to the United Kingdom trademark register. Applications still pending with the […]

5 Steps to Register a U.S. Trademark as a European Union (EU) Based Business

A United States trademark registration provides valuable protections to businesses wishing to do business in the U.S.  These are the 5 steps to registering a U.S. trademark as a European Union based business: File your trademark application in the European Union first. Engage an experienced U.S. trademark attorney. Conduct a comprehensive search of your mark. […]

EU Trademark Registration Process

As the owner of a U.S. registered trademark, you understand and appreciate the legal protections your trademark provides. Those legal protections, however, only apply to trademark disputes within the United States. In order to gain international trademark protections, you must register your mark outside the U.S., in countries where you are currently doing business, and […]

4 Reasons to Register Your Trademark in the European Union

If you own a registered trademark in the U.S., you understand the importance of the legal protections provided to you and your brand. These protections, however, will only apply to legal disputes within the United States. In order to gain trademark protections internationally, you must register your trademark in the countries and regions where you […]

6 Steps to Register a Trademark in the EU

A registered trademark is a valuable asset for any brand. Your U.S. trademark, however, only protects you in legal disputes within the United States. To gain legal protection for your mark outside the U.S., you must register your trademark in other countries. Whether your online retail store reaches customers in Italy or your software firm […]