By Industry Type, Diet & Nutrition, How To's, Industries

How a Federal Trademark Registration Protects Your Dietary Supplement Brand

A federal trademark registration provides valuable protections for your dietary supplement brand.  You will have the presumption of nationwide protection for your trademark.  You also will be able to more easily take down infringing listings on online marketplaces, such as Amazon. Your registered trademark can also be a springboard to international trademark registration. You’ve worked hard to build a successful dietary […]

By Industry Type, How To's, Industries, Toy Brands

How to Use Trademarks to Build Your Toy Brand

Children, unlike their parents and grandparents, are often the most brand loyal customers around. Studies have shown that brand awareness can begin as early as two-years-old, and it’s often hard to break a loyalty once it’s been established. For people in the toy industry, this means that a strong brand is the key to success. While several factors can help grow […]

By Industry Type, How To's, Industries, Technology, Trademark Protection

How to Protect Your Trademark in the Internet of Things Industry

With the rise of the Internet of Things industry, which includes physical objects that connect to the internet and interact with other things, it is becoming more and more important for companies to understand the proper use and application of trademarks. There are two main things to consider when you’re developing and launching your own product in this industry. 1. […]

By Industry Type, How To's, Industries, Medical, Trademark Protection

How to Protect Your Marijuana Brands and Trademarks

Brand protection should be one of the highest priorities for both new and existing businesses. But what happens when the product that you are selling is legal in your state, but illegal at a federal level? As more and more states legalize recreational and medical marijuana, it seems like the nationwide approval of marijuana and cannabis-derived product sales is inevitable. […]

By Industry Type, Diet & Nutrition, How To's, Industries

How to Choose a Strong Trademark in the Snack Food Industry

QUESTIONS? Gerben IP has thousands hundreds of companies register their trademarks. Contact Us! Strong trademarks and branding are key to a successful snack product. In 2018 alone, snack food was a 42 billion dollar industry in the United States. Needless to say, U.S. consumers take their snacking seriously, and unlike a lot of other industries, snack foods are typically still […]

Apparel & Accessories, By Industry Type, How To's, Industries

How to Prove “Commercial Use” For a Clothing Brand Trademark

Registering your trademark for a clothing line is a significant step in protecting your brand. However, trademark registration is full of potential mistakes that can result in delays, or worse, in the denial of the application before the United States Patent and Trademark Office (USPTO). One of the trickiest parts of trademark registration is the “use in commerce” requirement. “Use?” […]

By Industry Type, How To's, Industries, Technology

Companies Developing Virtual Reality Technology Should Also Develop Their Brands

Virtual reality technology is changing the face of media as we know it. As companies fight tooth-and-nail to protect the underlying technology through patents (for example, encoders and hardware) and copyrights (for the software), companies should not forget to develop a sound brand strategy that involves trademark clearance and protection. The adoption of new technology is, in many ways, about branding. […]

Amazon, By Industry Type, How To's, Industries, Trademark Protection

Private-Labeled Goods on Protecting Your Trademarks and Defending Against Listing Hijacking

By: Eric Perrott, Esq. Amazon can be a cut-throat marketplace where winners and losers are decided by razor-thin margins. Amazon retailers battle each other selling well-known brands’, trying to find a lead on a supplier that can offer them better prices in order to undercut a competitor selling those same branded products. Often sellers wish they could just have a listing […]

By Industry Type, How To's, The Basics

How to Trademark Your Financial Services Business Name

The number of people nearing retirement is growing every year, and the younger generation is more interested than ever in long-term financial security. Both segments of the population present a broad need and opportunity for financial services and advisers, which has created a boom in that industry. No longer the realm of large firms and consultancies, financial service providers are […]

Athletics, By Industry Type, How To's, Industries

What Do Athletes Need to Know About Registering A Trademark?

The world of sports is full of opportunities for trademarks: catchphrases, nicknames, slogans, and so on. Each of these types of words or phrases can become embedded in the consciousness of sports fans, making them prime candidates for merchandising. Those opportunities may bring with them groups of individuals or businesses who wish to try and profit from the popularity and originality […]

Amazon, By Industry Type, How To's, Industries

How to Respond to a Claim of Trademark Infringement on Amazon Marketplace

Operating as a seller in Amazon Marketplace, you may one day find yourself in receipt of a notice or claim of trademark infringement. This claim might come from several places – it could be from Amazon itself, from another seller, or from a manufacturer or other merchant – one that may not even operate on Amazon’s Marketplace. And you may be […]

By Industry Type, Cosmetics, How To's, Industries

Trademark the Name of a Cosmetic Brand

Cosmetics are a multibillion-dollar industry. In fact, consumer spending on cosmetics in the U.S. alone tops $50 billion. And it’s more than just makeup. Skin care, body lotions, moisturizers, facial creams, and beyond – all of these products fall under the cosmetics umbrella, and consumers remain eager to purchase them. If you’re considering starting a cosmetics business, whether distributing other brands […]

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