Children, unlike their parents and grandparents, are often the most brand loyal customers around. Studies have shown that brand awareness can begin as early as two-years-old, and it’s often hard to break a loyalty once it’s been established. For people in the toy industry, this means that a strong brand is the key to success. […]

With the rise of the Internet of Things industry, which includes physical objects that connect to the internet and interact with other things, it is becoming more and more important for companies to understand the proper use and application of trademarks. There are two main things to consider when you’re developing and launching your own […]

“Legal” marijuana is becoming a big industry. However, marijuana brand owners are still unable to seek federal trademark registrations for their brands. Here are some tips for the marijuana industry on how to protect brands in an evolving legal landscape.

Learn tips and tricks on how to choose a strong trademark in the snack-food industry.

Registering your trademark for a clothing line is a significant step in protecting your brand. However, trademark registration is full of potential mistakes that can result in delays, or worse, in the denial of the application before the United States Patent and Trademark Office (USPTO). One of the trickiest parts of trademark registration is the “use in commerce” requirement.

Virtual reality technology is changing the face of media as we know it. As companies fight tooth-and-nail to protect the underlying technology through patents (for example, encoders and hardware) and copyrights (for the software), companies should not forget to develop a sound brand strategy that involves trademark clearance and protection. The adoption of new technology […]

By: Eric Perrott, Esq. Amazon can be a cut-throat marketplace where winners and losers are decided by razor-thin margins. Amazon retailers battle each other selling well-known brands’, trying to find a lead on a supplier that can offer them better prices in order to undercut a competitor selling those same branded products. Often sellers wish […]

Financial service companies should consider protecting their names and brands. Learn more about financial services trademarks.

The world of sports is full of opportunities for trademarks: catchphrases, nicknames, slogans, and so on. Each of these types of words or phrases can become embedded in the consciousness of sports fans, making them prime candidates for merchandising. Those opportunities may bring with them groups of individuals or businesses who wish to try and […]

Operating as a seller in Amazon Marketplace, you may one day find yourself in receipt of a notice or claim of trademark infringement. This claim might come from several places – it could be from Amazon itself, from another seller, or from a manufacturer or other merchant – one that may not even operate on […]

Cosmetics are a multibillion-dollar industry. In fact, consumer spending on cosmetics in the U.S. alone tops $50 billion. And it’s more than just makeup. Skin care, body lotions, moisturizers, facial creams, and beyond – all of these products fall under the cosmetics umbrella, and consumers remain eager to purchase them. If you’re considering starting a […]

The concerns of running a bar business comprise a very long list: staffing, inventory management, choosing and maintaining your location, accounting and other financial concerns; the list goes on. With so much to worry about regarding the day-to-day operations, learning about the ins and outs of the trademark process – and whether you should even […]