A federal trademark registration provides valuable protections for your dietary supplement brand. You will have the presumption of nationwide protection for your trademark. You also will be able to more easily take down infringing listings on online marketplaces, such as Amazon. Your registered trademark can also be a springboard to international trademark registration.
You’ve worked hard to build a successful dietary supplement business, and to continue your success, it is essential to protect your brand. A trademark registration is an inexpensive investment in your business with valuable protections, and, if you maintain your trademark through monitoring and renewal, you can keep these protections for as long as you continue to use the mark! Consider the following ways a federal trademark registration will protect your dietary supplement brand.
A Registered Trademark Protects You in all 50 States
The United States is considered a first-to-use country, which means that you have some rights to your mark simply by using it in the marketplace. Unfortunately, these protections are quite limited. For instance, common law trademark rights only apply to the small geographic region in which your business is located. This may be enough protection for business owners that wish to only sell their supplements at local farmers markets and health stores. However, if you plan to reach customers outside your region, either through distribution or online sales, this may be a problem, especially if you find a similar business is using the same mark in another location.
On the contrary, a trademark registered with the United States Patent and Trademark Office, or USPTO, has the presumption of nationwide validity. As the owner of a federally registered trademark, you will be protected against infringement in all fifty states. This means that you will be free to grow and expand your dietary supplement business over time. Even if you plan to remain a small, regional business for some time, it is best to prepare for future growth by filing for a federal trademark registration.
A Trademark Protects You Against Infringement
Maintaining control of your dietary supplement brand is a critical part of your success as a business owner. Unfortunately, brand control can be lost when other companies begin to use similar trademarks to represent competing products. When your mark is used by others in the marketplace, either intentionally or unintentionally, it can create confusion with potential customers, which could ultimately sway them away from your business. A federal trademark registration will provide you with stronger legal rights if you ever need to address such an infringement.