The concerns of running a bar business comprise a very long list: staffing, inventory management, choosing and maintaining your location, accounting and other financial concerns; the list goes on. With so much to worry about regarding the day-to-day operations, learning about the ins and outs of the trademark process – and whether you should even undertake registering a trademark for your […]
The online marketplace Etsy.com has become a place where artisans and antique collectors not only sell their wares, but run full-fledged, dedicated businesses through the site. That’s how popular it now is. With that popularity has come, as Etsy continues to expand, a vast number of new sellers every day, looking to take advantage of the site’s success. With that many […]
From ales to lagers beers, microbrews and the breweries that produce them are experiencing booming success regionally and across the country. Microbrew drinkers are now more like connoisseurs as they seek out their next favorite flavor profile, taking note of the subtleties of each drink. Whether you’re a small, “backyard” type operation producing just a few barrels, or a larger microbrewery […]
Did you know that some of the most successful restaurant chains and franchises in the world got their start as locally owned small businesses? From as few as one or two independently-operated locations, these restaurants grew to become household names the world over. Once these businesses began to grow and be more nationally successful, their names, logos, and brand identities became […]
The popularity of dietary and nutritional supplements is a trend that’s not going away anytime soon. It’s a booming business to get into, because even though competition is fierce, the demand is there to support it. The way many dietary and nutritional supplements are marketed – through direct sales like the internet and television ads – means that registering and enforcing […]
There are over 3,000 craft breweries in the U.S., with more cropping up just about every day. When even the bigger beer brewery conglomerates are changing their advertising styles to seem in tune with the craft beer mindset, it’s certain that a major trend is afoot. That increasing popularity, however, means an increasingly crowded marketplace, and with it, more competition for […]
APPs (or application software) are one of the biggest drivers of innovation for smartphones, both for users and developers. On the developer side, the relative ease of getting an APP into the store or marketplace for a particular device means that you can open up a vast audience for your program with very few roadblocks and very little overhead. The benefit […]
There’s a lot of information floating around the internet about how to trademark the name of a clothing brand. I wrote this article to cut through the clutter and provide you with the five most critical things you should know when seeking trademark protection. Ultimately, the value of most clothing brands is completely tied to your main brand elements such […]
A brand is a key component of a food company or product’s success. Rarely will a food product be the only one of its type on the market – in all likelihood, there are several other competitors selling a similar product, each with their own brand reputation and distinct qualities that set them apart to the consumer. Building and protecting […]
As a service provider in the medical industry, your name and reputation are likely to go a long way toward the success of your practice. A trademark can help you protect the integrity of both of those things by ensuring that you’re the only person, group, or organization that can use that name. A trademark is your best protection against inadvertent […]
From novice musicians to established arena rock stars alike, one of the biggest things that a band has going for them – aside from their songs – is their name. After all, how many times do you hear (or ask) the question, “Who sings that?” Regardless of if you’re looking to make it big, or just play locally or regionally, it’s […]
Bringing a new toy product to market requires a great deal of development and research – not to mention quite a bit of creativity. You’re identifying a need in the market, deciding what kind of toy you’d like to produce, designing it for manufacture, and either licensing it or overseeing production yourself. One key component not to overlook: naming the toy. […]