If you are a business owner in a small town like Lancaster, you have a personal understanding of the importance of building a recognizable, long-lasting brand narrative that speaks to your consumer audience. As your business grows beyond the borders of Lancaster County, it is crucial that steps are taken to protect your name, slogan, […]
Gerben Law Firm's Trademark Blog
This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.
How To Police and Enforce Trademark Rights
One of the largest mistakes that a new trademark owner can make is believing that once their trademark is registered, no further action is needed–on the contrary, the maintenance responsibilities that come with a federal registration are imperative to the mark’s well-being. In order to protect the trademark from infringement, owners must ensure that they […]
When to Start the Trademark Registration Process
When should you start the trademark registration process for your company, brand, or service name? The answer is, as soon as humanly possible. The number one mistake that I have seen clients make over the 11 years that I’ve run my practice is falling in love with a name and having no ability to change […]
By Industry Type
How to Protect Your Trademark in the Internet of Things Industry
With the rise of the Internet of Things industry, which includes physical objects that connect to the internet and interact with other things, it is becoming more and more important for companies to understand the proper use and application of trademarks. There are two main things to consider when you’re developing and launching your own […]
5 Steps to Protecting Your Trademark Internationally
The protections you receive as a U.S. trademark owner are a valuable asset to your business. However, it is important to know that those protections only apply to trademark disputes within the United States. Whether your retail store reaches customers in Europe or you plan to manufacture products in Asia, it is time to consider […]
How to Protect the Name of Your Crowdfunded Product
With so many businesses raising funds for new products through crowdfunding sites like Kickstarter, Indiegogo, and GoFundMe, it is important to understand the process required to protect the name of your product before you launch. Below are four important steps to follow when considering to trademark your company or product name. 1. Run a […]
How to Protect Your Trademark: 6 Defined Strategies
Your trademark is a valuable asset to your business. It represents your brand and distinguishes you from your competitors. The legal rights that come with having a registered trademark are essential to your long-lasting success in the marketplace. Consider how to protect your trademark with these 6 strategies. Choose a Strong Mark from the Start […]
How to Protect Product Packaging using Copyrights, Design Patents, and Trade Dress
Product packaging and design can be protected through copyrights, design patents and trade dress.
Brand Protection for Board Games: How to Protect Your Trademarks
In today’s digital world, board games are thriving. Learn more about how game developers can protect their trademarks.
By Industry Type
How to Protect Your Marijuana Brands and Trademarks
“Legal” marijuana is becoming a big industry. However, marijuana brand owners are still unable to seek federal trademark registrations for their brands. Here are some tips for the marijuana industry on how to protect brands in an evolving legal landscape.
Protecting the Brands of Video, TV and Movie Production Companies
Production companies for television and movies often use short animations to represent their companies. Learn how production company’s can protect their logos and brands.
How to Stop Counterfeits at the Border: Recording Your Trademark with Customs and Border Protection
The U.S. Customs and Border Protection division of the Department of Homeland Security has a program that allows U.S. trademark registration owners to provide information and training to border agents to identify and stop counterfeit goods from entering the country. Are you protected?