The Basics, Trademark Infringement

What to Do If Your Trademark is Infringed Upon

The primary motivation for seeking a trademark registration is often the protection that it can provide, typically in order to prevent infringement upon the registered mark. Regardless of the circumstances, dealing with trademark infringement when it does occur can be a daunting task. So, what should you do if another party is using your trademark? Fully evaluate the situation, put […]

General, Trademark Infringement

How to Handle A Trademark Infringement Notice

If you receive a cease and desist letter in the mail, it means that another company or individual believes you are infringing on their trademark, regardless of whether or not the allegations are true. While a notice of trademark infringement can be unsettling, it’s important not to panic or take immediate action. This article goes over the appropriate ways to […]

The Basics, Trademark Infringement

Letters of Protest: The Basics

What should you do if someone files a trademark that is too similar to yours? One often overlooked option is filing a Letter of Protest with the United States Patent and Trademark Office (the “USPTO”). A Letter of Protest is an effective and inexpensive method of trademark enforcement. The filing essentially requests that the USPTO deny the offending trademark application. […]

How To's, The Basics, Trademark Infringement

How to Report Trademark Infringement

It happens–one day you are surfing the Internet, searching your company and your products, and you stumble across someone using a very similar name or logo that is very close to yours, trying to profit off of the goodwill of your brand. What is the first thing you should do? The first rule of dealing with any potential infringement is to […]

General, The Basics, Trademark Filing, Trademark Infringement, Trademark Protection, Trademark Search

What Can a Trademark Attorney do for Your Business?

If you are a business owner looking to protect your brand, consider working with an experienced trademark attorney. Your attorney will conduct a comprehensive trademark search and also file your application with the USPTO and respond to Office Actions on your behalf. Once your trademark is registered, your attorney can monitor its use and work with you to take legal action against […]

The Basics, Trademark Filing, Trademark Infringement, Trademark Protection

Top 5 Advantages of U.S. Trademark Registration

A U.S. trademark registration has many advantages, with the most important being that it protects against infringement. A federally registered trademark is also a valuable asset with nationwide validity. It can help customers find you amongst the competition, and it can be a springboard for international registration. As a business owner, you’ve likely invested much of your time and energy into […]

The Basics, Trademark Infringement

Is This Trademark Infringement? ‘Millionaire Reader’ Case Shows Limits to Trademark Law

NEED ENFORCEMENT ADVICE? Gerben IP works with companies to review and response to infringement threats. Contact us for a free consultation. Contact Our Attorneys As a trademark owner, you know that proper monitoring of the marketplace is essential to protecting your trademarks. On top of paid monitoring services, you likely do your own research and due diligence to keep an […]

The Basics, Trademark Infringement

SCAM ALERT: Trademark Infringement Complaints Regarding Your Domain

This is a potential threat alert. If you have received an email about intellectual property disputes regarding your domain name, you may be the target of a malicious e-mail. Our office has received several e-mails from multiple client’s in the past 24-48 hours which look as follows: We have received Trademark infringement complaints regarding your domain Please review attached […]

Copyrights, The Basics, Trademark Infringement

On-line Copyright and Trademark Enforcement: Why Registration of Your Intellectual Property is Critical

As many successful online entrepreneurs have found out, with success comes copycats, especially on marketplaces like Etsy, eBay, and Amazon.  With access to platforms that allow anyone to easily set up an on-line store and sell goods, on-line infringement and counter-fitting of trademarks and copyrights has become a rampant problem. The single most effective step that you can take to protect against […]

Amazon, Industries, The Basics, Trademark Infringement

Amazon Hijacking Enforcement Strategies: Sending a Enforcement/Cease-and Desist Letter to Infringing Sellers

AMAZON LISTING HIJACKING. This term has become known to any Amazon seller who has seen an infringer take over one of its branded listings with counterfeit or otherwise non-branded items.   Often the infringer is undercutting the genuine seller’s prices and selling subpar versions of the product. This is a widespread and frustrating problem on the Amazon marketplace for many sellers, […]

Amazon, How To's, Industries, The Basics, Trademark Infringement, Trademark Protection

How to Protect Your Amazon Store Against Infringers and Product HiJackers

As the holiday season approaches, sellers on are preparing for the huge wave of online sales that will likely make up a significant percentage of total sales for the entire year. Tis’ the season, however, for unscrupulous infringers to steal a successful seller’s trademarks and copyrighted works in order to cash in on that seller’s success.  It is always […]

How To's, Industries, International Registration, Technology, The Basics, Trademark Infringement

Handling Trademark Infringement Claims on Facebook

Facebook Pages form the backbone of one of the most important social media strategies your business can pursue. Pages are Facebook’s name for dedicated business presences on their site – a place where you can provide company details, information, offers, and more, all in the interest of forming a greater connection with your customers and prospects. With global reach and well […]

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