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The Basics

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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

3 Common Trademark Mistakes

From deciding on a name to submitting a trademark application with the USPTO, branding your company and protecting its intellectual property is an exciting, yet complicated process. It’s critical to ensure you understand how to choose a trademark and register it before jumping into the process. As a trademark law firm, we frequently have businesses […]

What is a Comprehensive Trademark Search?

Before you even begin drafting a trademark application, there’s a crucial step that needs to first take place: a trademark search. While some applicants may believe their path to a registration is clear simply because a quick search of the United States Patent and Trademark Office’s database did not show any trademarks that conflict with […]

What is a Domain Dispute?

As many industries’ marketplaces move online, more and more businesses are realizing that domain names utilizing their company’s name and information are already taken. While this occurs with mixed intentions, it can come at a great cost for a business looking to house their website under the domain name that best fits their established name […]

Relocating Your Business to Philadelphia? Things to Consider

If you are a future Philly-business owner, you have almost certainly put time and effort into understanding your company’s new marketplace and the changes you may face in your industry environment upon relocation. When making a big move, it is even more important than ever to make sure that your branding, the key elements that […]

Letters of Protest: The Basics

Monitoring your trademark and the surrounding marketplace to ensure that no one else is potentially infringing upon your registration is a key responsibility for any trademark owner. When a potential infringement matter is discovered, however, it may be difficult to determine what next steps are available to you. If you are met with a possible […]

5 Steps to Protect Your Business in Lancaster, PA

If you are a business owner in a small town like Lancaster, you have a personal understanding of the importance of building a recognizable, long-lasting brand narrative that speaks to your consumer audience. As your business grows beyond the borders of Lancaster County, it is crucial that steps are taken to protect your name, slogan, […]

How to Calculate the Term (Length) of a Patent

Unlike some other forms of intellectual property, patents cannot be renewed for an indefinite period of time.  Most notably, trademarks have a different process for renewals. Instead, patents have an expiration date; although calculating the term of a patent can be difficult and can involve a number of factors, as discussed briefly below. 1. What […]

USPTO Begins New Trademark Renewal Audit Program

The United States Patent and Trademark Office has enacted a new program that requires some trademark registrants to go beyond the normal requirements of renewing their trademark and prove continued use of the items listed in their trademark applications. The USPTO’s audit program requires trademark registrants and their attorneys to be extra vigilant when renewing […]

What Booking.com Means for Trademark Owners

The U.S. Supreme Court held that the addition of “.COM” to a generic word could function as a protectable trademark, despite the generic word being incapable of acting as a protectable trademark. While this decision opens the door for brands like BOOKING.COM to potentially qualify for trademark protection, proving those rights could be incredibly difficult […]

How to File a Domain Name Dispute

The protections that trademarks supply to the owner’s business and brand are extremely advantageous. They have become even more valuable in a marketplace that is increasingly present online, removing regional and industry boundaries that may have previously been in place. Additionally, companies that take part in this virtual exchange use their websites as platforms to […]

Effective Strategies to Protect Your Intellectual Property

As a business owner, establishing an intellectual property portfolio that consists of the trademarks, copyrights, and patents that are relevant to your business should be at the forefront of your mind. These valuable assets not only protect your products and branding from competitors, but are often considered highly valued investments that represent the consumer goodwill […]

Starting A Business in Philadelphia? Protect Your Brand Locally

As a business owner in Philadelphia, you understand the nuances of a competitive marketplace and the significance of recognizable branding. Your name, logo, and slogan are all key components that represent your company’s reputation and goodwill among your consumer base. As your business grows inside the city and beyond, it is more important than ever […]