The name of a product that your company manufactures or sells is one of the primary things that people look to protect with a trademark registration (the other being a service offering). Developing a great name for your product is an important part of advertising your brand, and so this name should be developed with trademark protection in mind. Whether […]
Thinking about how to trademark a brand name is a great idea for any business, because it means you’re concerned with two important things: building the strength of your brand in the marketplace, and protecting the hard work that you put in and the good will that you get out of your efforts. Before we get into the details of […]
(The following is a transcript of the video above.) If you’re thinking about running a free trademark search, check out this video first. I’ll show you why that search is not that hot of an idea and how it can cost you some money in the long run. So when someone is offering you a free trademark search, they are […]