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Category: The Basics

Beer, Wine & Spirits, By Industry Type, How To's, Industries, The Basics

Why It’s Important For Craft Brewers to Register Trademarks

There are over 3,000 craft breweries in the U.S., with more cropping up just about every day. When even the bigger beer brewery conglomerates are changing their advertising styles to seem in tune with the craft beer mindset, it’s certain that a major trend is afoot. That increasing popularity, however, means an increasingly crowded marketplace, and with it, more competition for […]

By Industry Type, How To's, Industries, Technology, The Basics

Should You Trademark (Protect) the Name of Your App?

APPs (or application software) are one of the biggest drivers of innovation for smartphones, both for users and developers. On the developer side, the relative ease of getting an APP into the store or marketplace for a particular device means that you can open up a vast audience for your program with very few roadblocks and very little overhead. The benefit […]

The Basics

Am I Required By Law to Register My Trademark?

The federal law in the United States which governs trademarks (known as the Lanham Act) has rather stringent legal rules regarding trademarks: how they’re used, how they’re monitored, how they’re protected. One stipulation that the law does not have, however, is a strict requirement to register your trademark with the United States Patent and Trademark Office (the “USPTO”). You are entitled […]

The Basics, Trademark Search

Should I Conduct A Trademark Search Before Using My Trademark?

Although a trademark search is one of the earliest and most basic considerations in using and registering a trademark, it’s also one of the most often overlooked. The excitement of developing a new product or service and coming up with a name, logo and/or tagline, combined with the extra time and legwork required in conducting a trademark search, leads some people […]

The Basics

What Are the Benefits of A Federal Trademark Registration?

Filing a trademark application with the United States Patent & Trademark Office is an important step that companies can take in protecting their brand and their business. A federally registered trademark confers benefits that give the trademark owner several distinct advantages in using and defending it. Before getting into those benefits and advantages, let’s take a quick look at some […]

The Basics

How Long Does It Take to Register A Trademark?

It used to take just about 8 months to register a trademark in the United States. However, starting in about 2020, the USPTO saw an influx in trademark applications. Now it takes between 15-18 months to register a trademark. Since it takes a long time to register a trademark, you will want to get started on the registration process as […]

The Basics

How Much Does It Cost to Register a Trademark?

Is it expensive to register a trademark? This is a common question I hear from many folks who are deciding whether or not to pursue trademark protection. The good news is that obtaining a trademark registration is affordable for almost any size of business. The exact cost to file a trademark application The single most frequently asked question that our […]

How To's, The Basics

Your Complete Guide on How to Trademark a Logo

Your company logo is one of the most valuable assets of your enterprise. It communicates your brand identity and carries your company’s personality and values. Given the importance of your company logo, you should protect it by registering it as a trademark. The best possible protection for your logo is offered by a federal trademark registration with the USPTO. It […]

By Industry Type, How To's, Industries, Technology, The Basics, Trademark Search, Trademark Search

Trademark Classes Needed when Registering Software Applications

Today, we are discussing one of the most important elements to consider while running a trademark search for the name of a mobile application or software program.  Within each trademark application, the applicant must identify the classes in which they are providing goods and services. Overall, the USPTO, an acronym for the United States Patent and Trademark Office, breaks all […]

Apparel & Accessories, By Industry Type, How To's, Industries, The Basics, Trademark Search, Trademark Search

Performing a Trademark Search for a Brand of Clothing

Today, we are going to look at how to run a trademark search for clothing. As a reminder, the US government breaks all products and services down into 45 different classes in which a trademark can be filed. These are called “international classes”, and we will take a closer look at those applicable to clothing items. As a disclaimer, while […]

Beer, Wine & Spirits, By Industry Type, How To's, Industries, The Basics, Trademark Search, Trademark Search

Conducting a trademark search for the name of a beer or brewery

(The following is a transcript of the video above.) Hey everybody, this is Steve, chief paralegal and researcher here at Gerben IP. Today, we’re going to look at running a trademark search for beer.  As a general overview, the government breaks all products and services down into 45 different classes. So what we’re going to do today is look at […]

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