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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

Jimmy Butler Files Trademarks for “BIG FACE COFFEE”

Jimmy Butler has filed three new trademark applications for the coffee business he started in the NBA Bubble. The applications were just made on September 4 for “BIG FACE COFFEE,” “NO I.O.U.’S” and a logo. The applications protect Butler’s new brand in association with a variety of goods and services, including apparel, mugs and cups, […]

Nike and Kawhi Leonard Reach A Settlement Agreement

Nike and Kawhi Leonard have filed documents with the Federal District Court in Portland Oregon revealing that they have come to a settlement agreement in their year-long dispute over the ownership of Kawhi Leonard’s claw logo. This dispute started on June 3, 2019 when Kawhi Leonard filed a lawsuit against Nike stating that he was […]

NCAA Files Trademark for “BATTLE IN THE BUBBLE”

The NCAA has filed a new trademark application for “BATTLE IN THE BUBBLE.” The filing was just made with the USPTO on August 26 and indicates that the NCAA will offer “athletic contests, games, tournaments, exhibitions and other athletic events at the college level.”  Essentially, this means that the NCAA intends to use the slogan […]

How the Seattle Kraken Avoided A Trademark Dispute

The new Seattle Kraken hockey team may have just avoided a lengthy trademark dispute by working with the owner of the “RELEASE THE KRAKEN” trademark registration, Kraken rum. In July, the NHL Seattle team announced their new name would be the Seattle Kraken. In doing so, they filed a slew of trademark applications with the […]

Seattle Kraken Withdraw Three Trademark Filings

The Seattle Kraken have withdrawn three of the team’s initial trademark filings– two of the withdrawn filings were for the slogan “RELEASE THE KRAKEN,” the third for a “S” logo. In late July, the team originally filed a series of new trademark applications for “SEATTLE KRAKEN,” “RELEASE THE KRAKEN,” and logos. While the applications for […]

How the Washington Football Team Will Choose a New Name

In recent months, there has been great speculation about the new name for the Washington Football Team. One of the main reasons owner Dan Snyder went with a temporary name is because it can be incredibly difficult to find a name you like that can be cleared from a trademark perspective with the USPTO. It’s […]

WNBA Files Trademark Applications for “WUBBLE”

The Women’s National Basketball Association (WNBA) has filed two new trademark applications for “WUBBLE.” This is presumably the league’s interpretation of “the bubble,” in which the NBA is currently playing. These filings were made with the USPTO on August 5, 2020. The first application covers goods and services that would normally be seen when protecting […]

How Under Armour Kept the Joel Embiid Logo Secret

Under Armour recently announced Joel Embiid’s new sneaker line and the “JE” logo that goes along with it. That said, while this announcement was just made in August of 2020, Under Armour has been trying to keep the new “JE” logo a secret for months. Back in January 2020, Under Armour originally filed a trademark […]

New York Islanders File ‘THE BANK’ trademark for New Arena

The New York Islanders filed three trademark applications related to the new arena being built for the team. One application is for the phrase “THE BANK” and appears to either be the name of the arena or a nickname for it. This filing comes on the heels of the announcement that UBS Bank has entered […]

Kobe Bryant, LLC Files 3 New Trademark Applications

Kobe Bryant’s family has filed three new trademark applications since his tragic passing. The filings were made by Kobe Bryant, LLC, an entity that was created just a few months ago. The most recent application was filed on June 6 for a logo that consists of Kobe’s signature, the number 24 and his name in […]

LA Clippers File Trademarks for “WIN THE WAIT”

The LA Clippers filed two trademark applications for “WIN THE WAIT” on April 27. These applications come just a few weeks after a Twitter video of coach Doc Rivers was posted in which he told his team to find ways to ‘win the wait’ while games are canceled. One application is drafted in a way […]

UFC Files 22 Trademarks for “FIGHT ISLAND” and “UFC FIGHT ISLAND”

Zuffa, LLC, the entity that owns the UFC’s intellectual property, has filed 22 new trademark applications for “FIGHT ISLAND” and “UFC FIGHT ISLAND.” The company filed 11 applications for each version with identical goods and services. The trademark filings show that the UFC has intent-to-use the trademarks in association with several different items. Most notably, […]