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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

Zion Williamson and the New Orleans Pelicans File Trademark Applications for “LET’S DANCE”

July 4, 2019 (Original Post) The day after the 2019 NBA Draft, both Zion Williamson and the New Orleans Pelicans filed trademark applications for “Let’s Dance.” Zion Williamson filed four separate applications. The applications filed by Zion indicate that the top pick in this year’s NBA draft has an intent to offer “computer games, video […]

PGA Tour Files New Trademark for “The Skins Game”

The PGA Tour filed a brand new trademark application on June 19th for “The Skins Game,” suggesting that the PGA Tour is bringing back the once popular event. Looking at the trademark application, you can see that the application states the PGA Tour plans to offer “entertainment services, namely conducting professional golf tournaments” using “The […]

Trademark for Raptors’ Logo Opposed by Monster Energy

 The Toronto Raptors do not own a federal trademark registration for the team’s “claw on a basketball” logo. Our story starts in 2014 when the Raptors redesigned their logo to what it is today (with Canadian rapper Drake having an important consulting role). The Raptors filed 18 trademark applications around the new logo.  Then, […]

The XFL is Actively Pursuing a Trademark for “HE HATE ME”

  The XFL is actively pursuing a trademark registration for “HE HATE ME.”   For those that remember the original days of the XLF, HE HATE ME is actually Rod Smart, who made the phrase famous by putting it on the back of his jersey.  Rod Smart continued to use the nickname after the XFL disbanded […]

Tom Brady Files Trademarks for “TOM TERRIFIC”

  Two very interesting filings were recently made by Tom Brady’s company, TEB Capital. TEB Capital is the entity that owns all the “TB12” trademarks that Tom has used and registered. As you can see in the video above, there were two new trademark filings made on May 24 for “TOM TERRIFIC.” Tom Terrific is […]

New Balance Files Trademark Application for “4 Bounces”

An interesting trademark filing was recently made by New Balance for “4 Bounces.” The trademark application was filed the day after Kawhi Leonard hit that shot that bounced four times on the rim, then went in, sending the Toronto Raptors to the Eastern Conference Finals. Taking a look at the timestamp on the application, it […]

Joel Embiid Obtains Trademark for “The Process”

   Joel Embiid has obtained a trademark registration for “The Process.” In the registration certificate that was issued by the USPTO on May 14th, 2019, you can see that Joel filed this application back in October of 2016. Now, nearly three years later, the trademark has registered. This particular registration is for a brand […]

NFL Files Trademark for Duluth Eskimos

  An interesting trademark filing was recently made by the NFL for ‘Duluth Eskimos’ on April 25th. So who are the “Duluth Eskimos”?  The Duluth Eskimos were a football team put together at the very northern tip of Minnesota back in the 1920s. You can read all about them on Wikipedia.  Also, ironically, this is […]

USPTO Refuses Luka Dončić’s Trademark Applications

  Luka Doncic, the potential Rookie of the Year candidate from the Dallas Mavericks, has had his trademark applications for ‘Matador’ and ‘El Matador’ denied by the Patent and Trademark Office. Luka’s trademark application was denied because there’s about a dozen other Matador trademarks that exist across a variety of goods and services that Luka […]

USPTO Refuses Augusta National’s Trademark Filing for a Green Jacket

  Augusta National filed a trademark application in February 2019 for an actual green jacket. Despite already owning trademark registrations on the phrase “green jacket,” Augusta National had not yet applied for the actual jacket itself. When making a trademark filing on a trade dress such as this, you need to submit a technical drawing. […]

Nike’s Prevails in Copyright Lawsuit on the JUMPMAN Logo

  On Monday, March 25, the Supreme Court issued a notice saying that it would not hear a lawsuit brought by the photographer that shot a famous Michael Jordan image. The photographer claimed that Nike infringed on his copyright, because the company took his image and turned into the Jumpman logo. The case was decided […]

Our Analysis of Penn State’s Happy Valley Trademark Refusal

  Penn State University’s trademark application on ‘Happy Valley’ was initially refused on March 11, 2019 by the trademark office. The office action, USPTO code for refusing an application initially, was given for two main reasons. 1. The trademark office found the trademark to be geographically descriptive. As ‘Happy Valley’ is a commonly used nickname […]