Washington, D.C. Trademark Attorneys Serving Clients in 50 States and 30+ Countries | +1 800.281.6275 | Call for a Free Consultation

Sports

Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

New Balance Files Trademark Application for “4 Bounces”

An interesting trademark filing was recently made by New Balance for “4 Bounces.” The trademark application was filed the day after Kawhi Leonard hit that shot that bounced four times on the rim, then went in, sending the Toronto Raptors to the Eastern Conference Finals. Taking a look at the timestamp on the application, it […]

Joel Embiid Obtains Trademark for “The Process”

  Joel Embiid has obtained a trademark registration for “The Process.” In the registration certificate that was issued by the USPTO on May 14th, 2019, you can see that Joel filed this application back in October of 2016. Now, nearly three years later, the trademark has registered. This particular registration is for a brand of […]

NFL Files Trademark for Duluth Eskimos

  An interesting trademark filing was recently made by the NFL for ‘Duluth Eskimos’ on April 25th. So who are the “Duluth Eskimos”?  The Duluth Eskimos were a football team put together at the very northern tip of Minnesota back in the 1920s. You can read all about them on Wikipedia.  Also, ironically, this is […]

USPTO Refuses Luka Dončić’s Trademark Applications

  Luka Doncic, the potential Rookie of the Year candidate from the Dallas Mavericks, has had his trademark applications for ‘Matador’ and ‘El Matador’ denied by the Patent and Trademark Office. Luka’s trademark application was denied because there’s about a dozen other Matador trademarks that exist across a variety of goods and services that Luka […]

USPTO Refuses Augusta National’s Trademark Filing for a Green Jacket

  Augusta National filed a trademark application in February 2019 for an actual green jacket. Despite already owning trademark registrations on the phrase “green jacket,” Augusta National had not yet applied for the actual jacket itself. When making a trademark filing on a trade dress such as this, you need to submit a technical drawing. […]

Nike’s Prevails in Copyright Lawsuit on the JUMPMAN Logo

  On Monday, March 25, the Supreme Court issued a notice saying that it would not hear a lawsuit brought by the photographer that shot a famous Michael Jordan image. The photographer claimed that Nike infringed on his copyright, because the company took his image and turned into the Jumpman logo. The case was decided […]

Our Analysis of Penn State’s Happy Valley Trademark Refusal

  Penn State University’s trademark application on ‘Happy Valley’ was initially refused on March 11, 2019 by the trademark office. The office action, USPTO code for refusing an application initially, was given for two main reasons. 1. The trademark office found the trademark to be geographically descriptive. As ‘Happy Valley’ is a commonly used nickname […]

Sister Jean Trademark Application Contains Critical Errors

  If you recall last year’s March Madness tournament, the Loyola University of Chicago made it to the semifinals and the team chaplain, Sister Jean, received a lot of press. Sister Jean was shown on national television often during the tournament. So, in advance of the tournament this year, Loyola University has moved to protect […]

Joel Embiid’s Trademark Filing for ‘THE PROCESS’ May Soon Be Denied

  The 76ers recently had a big win at Oracle Arena, which led me to take a look at a trademark application by Joel Embiid for “The Process.” After reviewing the trademark, I have a prediction to make. This trademark application for THE PROCESS was filed by Joel Embiid back in October 2016 and it […]

New England Patriots Owner Robert Kraft has a Suspicious Trademark Registration on 19-0

Following the Super Bowl last week, I decided to look back over trademark filings the Patriots have made. In this video, I show a trademark registered by the Kraft Group LLC (presumably a company owned by Robert Kraft) for “19-0.” You’ll notice that the trademark was filed just days before the 2008 Super Bowl when […]

How the Philadelphia Eagles Fumbled a ‘PHILLY SPECIAL’ Trademark Filing

The Philadelphia Eagles trademark application for PHILLY SPECIAL has been denied. The team faces a long road to obtaining a trademark registration on the phrase.

Philly Special Trademark Applications Filed

Following the Super Bowl, several applicants have already thrown their hats in the ring to secure exclusive rights to the phrase “PHILLY SPECIAL,” or a variation thereof, the likelihood of successfully making it past the goal line, in many cases, is slim.