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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

NFL Opposes XFL’s Trademark for Houston Roughnecks Logo

The NFL, which still owns trademark rights around the Houston Oilers trademarks, has filed an opposition against the XFL’s trademark application for the Houston Roughnecks logo. In the documents filed on December 28, the NFL contends that the Roughnecks logo is too similar to that of the former Houston Oilers team.

Carnival’s “KING JAMES” Trademark Blocked By LeBron James

LeBron James has filed formal documents to oppose a trademark application for “KING JAMES” that was filed by Carnival Cruise Lines. LeBron’s company, LBJ Trademarks, filed the formal opposition with the United States Patent and Trademark Office’s (USPTO) Trademark Trial and Appeal Board (TTAB) on November 18. The opposition stops in its tracks a trademark […]

Shaquille O’Neal Files Trademark Application for “SHAQPOT”

Shaquille O’Neal filed a new trademark application for “SHAQPOT” on October 22. The application indicates that O’Neal and Authentic Brands Group intends to use the “SHAQPOT” trademark in association with betting services, gambling services, and wagering services. The filing also includes a website featuring online betting, gaming, gambling and wagering services related to sporting events. […]

Russell Wilson Files Trademark Application for “LET RUSS COOK”

Russell Wilson has filed a new trademark application for “LET RUSS COOK.” The “LET RUSS COOK” phrase originated from week 3 of the 2019 NFL season, where a Seattle Seahawks fan posted a tweet suggesting the Seahawks just “let Russ cook.” As documented by The Athletic, the idea of letting Wilson have more control over […]

Who Owns the CITY OF CHAMPIONS Trademark?

On October 27, the Los Angeles Dodgers brought home the second championship to the city of Los Angeles in a matter of weeks. Los Angeles Lakers superstar Lebron James went to social media to share that he would love to celebrate what has become “a city of champions.” In response, Mark Cuban chimed in on […]

Kobe Bryant’s Estate Files 4 New Trademark Applications

Kobe Bryant, LLC, the Delaware entity that Kobe Bryant’s family formed after his passing, has filed four new trademark applications: LIL’ MAMBAS MAMBA LEAGUE LADY MAMBAS MAMBA The trademark applications, all filed on October 16, 2020, indicate an intent to use the marks for a broad variety of clothing items, youth sports programs, sports camps, […]

Jimmy Butler Files Trademarks for “BIG FACE COFFEE”

Jimmy Butler has filed three new trademark applications for the coffee business he started in the NBA Bubble. The applications were just made on September 4 for “BIG FACE COFFEE,” “NO I.O.U.’S” and a logo. The applications protect Butler’s new brand in association with a variety of goods and services, including apparel, mugs and cups, […]

Nike and Kawhi Leonard Reach A Settlement Agreement

Nike and Kawhi Leonard have filed documents with the Federal District Court in Portland Oregon revealing that they have come to a settlement agreement in their year-long dispute over the ownership of Kawhi Leonard’s claw logo. This dispute started on June 3, 2019 when Kawhi Leonard filed a lawsuit against Nike stating that he was […]

NCAA Files Trademark for “BATTLE IN THE BUBBLE”

The NCAA has filed a new trademark application for “BATTLE IN THE BUBBLE.” The filing was just made with the USPTO on August 26 and indicates that the NCAA will offer “athletic contests, games, tournaments, exhibitions and other athletic events at the college level.”  Essentially, this means that the NCAA intends to use the slogan […]

How the Seattle Kraken Avoided A Trademark Dispute

The new Seattle Kraken hockey team may have just avoided a lengthy trademark dispute by working with the owner of the “RELEASE THE KRAKEN” trademark registration, Kraken rum. In July, the NHL Seattle team announced their new name would be the Seattle Kraken. In doing so, they filed a slew of trademark applications with the […]

Seattle Kraken Withdraw Three Trademark Filings

The Seattle Kraken have withdrawn three of the team’s initial trademark filings– two of the withdrawn filings were for the slogan “RELEASE THE KRAKEN,” the third for a “S” logo. In late July, the team originally filed a series of new trademark applications for “SEATTLE KRAKEN,” “RELEASE THE KRAKEN,” and logos. While the applications for […]

How the Washington Football Team Will Choose a New Name

In recent months, there has been great speculation about the new name for the Washington Football Team. One of the main reasons owner Dan Snyder went with a temporary name is because it can be incredibly difficult to find a name you like that can be cleared from a trademark perspective with the USPTO. It’s […]

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