Trademark Filing Suggests Collaboration Between Erin Andrews and Deion Sanders

Are Erin Andrews and Deion Sanders going into business together?

A recent trademark filing indicates this is happening.

On October 5, a joint filing was made by WEAR APPAREL, LLC (Erin Andrews’ company) and PRIME TIME ENTERPRISES, INC. (Deion Sanders’ company) for this logo:

The trademark filing indicates that these two companies have plans to use this logo for a brand of apparel. Specifically, the application claims the following products will be offered:

  • Blazers
  • Sleepwear
  • Suits
  • Trousers
  • Underwear
  • Bottoms as clothing
  • Caps being headwear
  • Jerseys being clothing
  • Neckties
  • Sports caps and hats
  • Sweat suits
  • Swim wear
  • Tops as clothing
  • Sports jerseys
  • Footwear
  • Hats
  • Hoodies
  • Socks
  • Clothing, namely shirts, pants and shorts
  • Outwear, namely, coats jackets, windbreakers, ponchos, gloves and mittens
  • Sweatshirts
  • Athletic jackets
  • Clothing jackets
  • Hooded sweatshirts
  • Short-sleeved or long-sleeved t-shirts
  • Stadium jackets
  • Jogging suits
  • Polo shirts
  • Sweat pants
  • Track suits

The only odd item about this filing is that it was made solely by Sanders’ legal team. Typically, a trademark filing such as this one would involve counsel from both parties to be listed in the trademark application.

Nevertheless, given that the application was filed, it will be interesting to see if an announcement about a collaboration is coming soon from either party.

The pair recently met up on August 31, 2023 when Andrews visited the University of Colorado to interview Sanders.

The full application can be viewed here:

Josh Gerben, Esq.

Josh Gerben, Esq. is the founder and principal of Gerben IP. In 2008, Mr. Gerben started the firm to provide high-quality trademark services at reasonable prices. Today, he is recognized by the World Trademark Review as a top trademark filer, having registered over 7,500 trademarks. The contents of this blog are for informational purposes only and may not be relied on as legal advice.

Do you need assistance with a trademark matter?

Contact an Attorney Today

Contact Us
Back to top