Deion Sanders Trademarks
Please note: Gerben IP does not represent Deion Sanders. This page is provided for informational purposes and reflects information available in public USPTO records.
September 22, 2023
Deion Sanders is currently Jackson State University’s head football. He is a former NFL and MLB player who is also an entrepreneur, entertainer, activist, and philanthropist. He is the only person to ever play in both the World Series and the Super Bowl.
Deion Luwynn Sanders Sr. was born in 1967 in Fort Myers, Florida. He lettered and was All-State in football, baseball, and basketball at North Fort Myers High School in Fort Myers, Florida. In baseball, he was drafted out of high school by the Kansas City Royals, but he did not sign with them. He chose to attend Florida State University where he played football and baseball, as well as running track.
He played baseball for head coach Mike Martin. He was predominantly known for base stealing and stole a record 27 bases his sophomore season. Sanders played football under head coach Bobby Bowden where he broke Fred Biletnikoff’s interception return record and won the Jim Thorpe award. He famously ran for the Seminoles track team at the conference track championships during the conference baseball championship game which he was also playing in. Both teams won with Sanders performing at each event.
Sanders was drafted for a second time in the Major League Baseball Draft, this time to the New York Yankees. He spent one summer with the Columbus Clippers before making his MLB debut for the Yankees in May of 1989. During that season, he would hit a home run and score a touchdown in the NFL, a feat not likely to ever be accomplished again. Sanders leveraged his career with the Yankees in a contract dispute he was having with the Atlanta Falcons who had drafted him in 1989 after a spectacular showing at the NFL Combine. His dispute with the Falcons was settled and he played for them for five seasons recording 24 interceptions during his time with the team.
The Yankees were not pleased with Sanders splitting time between the leagues and placed him on the waiver. He had hit three home runs in 57 games. He signed with the Atlanta Braves where he played for three years which included an appearance in the 1992 World Series where he had four runs, eight hits, two doubles, and one RBI.
After his time with the Braves, he would go on to play for the Cincinnati Reds, San Francisco Giants, and Toronto Blue Jays, playing a total of nine seasons in the MLB.
After his early years with the Atlanta Falcons, Sanders signed with the San Francisco 49ers where he helped the team to win Super Bowl XXIX. He then played for five years with the Dallas Cowboys where he helped the team to win Super Bowl XXX. Sanders also played for the Washington Redskins and the Baltimore Ravens. He was invited to the Pro Bowl and named an All-Pro eight times.
After his playing career ended, Sanders had a diverse career in the media and has also made television and commercial appearances, including a long-running series of commercials alongside famed coach Nick Saban for AFLAC. He has mentored many athletes including Devin Hester, Noel Divine, and Michael Crabtree. He is also the owner of the Austin Wranglers Arena Football League Team.
Sanders first coached football at Prime Prep-Academy, which he helped to establish, before moving into coaching at a high school level. He coached at FOCUS Academies, where he was also CEO, and then became the offensive coordinator at Trinity Christian-Cedar Hill High School. Sanders’s sons Shedeur and Shilo both played football at Cedar Hill.
Sanders was hired as the head coach at Jackson State University in September 2020. Sanders has been a passionate advocate for historically black colleges and universities and his hiring at Jackson State was an extension of this. It also gave him the opportunity to coach his sons at the collegiate level. Shilo played cornerback and Shedeur is the Jackson State Tigers quarterback.
In his first season as a coach at Jackson State, Sanders had to contend with an abbreviated season due to the COVID-19 pandemic. The team only was able to play in seven games that season. They won four of the games, one of them by forfeit. The following season, Sanders’ first full season, he led the team to an 11-win, two-loss record, and a Southwestern Athletic Conference (SWAC) title. The eleven-win season was a school record. He made headlines by landing the nation’s number-one recruit before the 2022 football season.
As a philanthropist, Sanders partnered with Stand Together to spend $21 million to fight poverty (21 was chosen as a tribute to his jersey number). He has partnered with Gillette to raise money for Jackson State University, and he donates half of his salary back to the school as well.
Sanders and his mother Constance Knight established Prime Time Enterprises, Inc in 1990 to oversee Sanders’s business pursuits. In 2022, Prime Time Enterprises, Inc obtained a federal trademark registration for “PRIME PICKS” for entertainment services.
In 2022, the company filed a trademark application for “COACH PRIME” for various clothing items such as footwear, hats, and t-shirts, for football equipment such as chest pads, football gloves, and footballs, and for coaching in the field of sports and entertainment services.
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IC 025. US 039 022. G & S Blazers; Footwear; Hats; Hoodies; Sleepwear; Socks; Suits; Trousers; Underwear; Bottoms as clothing; Caps being headwear; Clothing, namely, shirts, pants and shorts; Jerseys being clothing; Neckties; Outerwear, namely, coats, jackets, windbreakers, ponchos, gloves and mittens; Sports caps and hats; Sweat suits; Sweatshirts; Swim wear; Tops as clothing; Athletic jackets; Clothing jackets; Hooded sweatshirts; Short-sleeved or long-sleeved t-shirts; Sports jerseys; Stadium jackets.
IC 025. US 039 022. G & S Blazers; Footwear; Hats; Hoodies; Sleepwear; Socks; Suits; Trousers; Underwear; Bottoms as clothing; Caps being headwear; Clothing, namely, shirts, pants and shorts; Jerseys being clothing; Neckties; Outerwear, namely, coats, jackets, windbreakers, ponchos, gloves and mittens; Sports caps and hats; Sweat suits; Sweatshirts; Swim wear; Tops as clothing; Athletic jackets; Clothing jackets; Hooded sweatshirts; Short-sleeved or long-sleeved t-shirts; Sports jerseys; Stadium jackets.
IC 041. US 107 100 101. G & S Coaching in the field of sports; Entertainment services in the nature of development, creation, production and post-production services of multimedia entertainment content. FIRST USE: 20201201. FIRST USE IN COMMERCE: 20201201.
IC 035. US 100 102 101. G & S On-line retail store services featuring clothing, household goods and a wide variety of consumer goods; Retail clothing stores. FIRST USE: 20230916. FIRST USE IN COMMERCE: 20230916.
IC 009. US 021 023 026 036 038. G & S Eyewear, namely, sunglasses.
IC 009. US 021 023 026 036 038. G & S Eyewear, namely, sunglasses.
IC 009. US 021 023 026 036 038. G & S Eyewear, namely, sunglasses.
IC 025. US 022 039. G & S Footwear; Hats; Hoodies; Socks; Clothing, namely, shirts, pants and shorts; Outerwear, namely, coats, jackets, windbreakers, ponchos, gloves and mittens; Sweatshirts; Athletic jackets; Clothing jackets; Hooded sweatshirts; Short-sleeved or long-sleeved t-shirts; Stadium jackets.
IC 025. US 022 039. G & S Hoodies; Clothing, namely, shirts; Sweatshirts; Hooded sweatshirts; Short-sleeved or long-sleeved t-shirts. FIRST USE: 20221200. FIRST USE IN COMMERCE: 20230611.
IC 041. US 100 101 107. G & S Coaching in the field of sports; Entertainment services in the nature of development, creation, production and post-production services of multimedia entertainment content; Entertainment services, namely, live appearances by a sports celebrity. FIRST USE: 20221204. FIRST USE IN COMMERCE: 20221204.
IC 041. US 100 101 107. G & S Entertainment media production services for motion pictures, television and Internet; Entertainment services in the nature of development, creation, production and post-production services of multimedia entertainment content; Production of podcasts. FIRST USE: 20200820. FIRST USE IN COMMERCE: 20200820.
IC 028. US 022 023 038 050. G & S Bags adapted for holding or carrying sport balls for football; Bags specially adapted for sports equipment; Football body protectors; Football chest pads; Football elbow pads; Football gloves; Football knee pads; Football leg pads; Football shoulder pads; Footballs; American footballs.
IC 018. US 001 002 003 022 041. G & S Luggage; Back packs; Drawstring bags; Fanny packs; Tote bags; Waist bags; Athletics bags; Crossbody bags; Duffel bags; Duffle bags; Gym bags; Leather bags; Sack packs, namely, drawstring bags used as backpacks; School bags; Sports bags; Travel bags; Wheeled tote bags.
IC 021. US 002 013 023 029 030 033 040 050. G & S Mugs; Coffee mugs; Lunch bags not of paper; Lunch boxes; Sports bottles sold empty; Tumblers for use as drinking glasses; Water bottles sold empty; Cups and mugs; Drinking bottles for sports; Drinking glasses, namely, tumblers; Insulated containers for food or beverages; Insulated mugs; Plastic water bottles sold empty; Reusable plastic water bottles sold empty; Reusable stainless steel water bottles sold empty; Thermal insulated containers for food or beverages; Thermally insulated containers for food; Travel mugs.
IC 025. US 022 039. G & S Blazers; Footwear; Hats; Hoodies; Scarves; Shoes; Sleepwear; Socks; Suits; Trousers; Underwear; Bottoms as clothing; Caps being headwear; Clothing, namely, shirts, pants, shorts and jackets; Jerseys being clothing; Sweat suits; Swim wear; T-shirts; Tops as clothing; Head scarves; Outerwear, namely, coats, hats, gloves and mittens; Sports caps and hats; Sports jerseys.
IC 041. US 100 101 107. G & S Entertainment media production services for motion pictures, television and Internet; Entertainment services in the nature of development, creation, production and post-production services of multimedia entertainment content; Production of podcasts. FIRST USE: 20200820. FIRST USE IN COMMERCE: 20200820.
IC 028. US 022 023 038 050. G & S Bags adapted for holding or carrying sport balls for football; Bags specially adapted for sports equipment; Football body protectors; Football chest pads; Football elbow pads; Football gloves; Football knee pads; Football leg pads; Football shoulder pads; Footballs; American footballs.
IC 018. US 001 002 003 022 041. G & S Luggage; Back packs; Drawstring bags; Fanny packs; Tote bags; Waist bags; Athletics bags; Crossbody bags; Duffel bags; Duffle bags; Gym bags; Leather bags; Sack packs, namely, drawstring bags used as backpacks; School bags; Sports bags; Travel bags; Wheeled tote bags.
IC 021. US 002 013 023 029 030 033 040 050. G & S Mugs; Coffee mugs; Lunch bags not of paper; Lunch boxes; Sports bottles sold empty; Tumblers for use as drinking glasses; Water bottles sold empty; Cups and mugs; Drinking bottles for sports; Drinking glasses, namely, tumblers; Insulated containers for food or beverages; Insulated mugs; Plastic water bottles sold empty; Reusable plastic water bottles sold empty; Reusable stainless steel water bottles sold empty; Thermal insulated containers for food or beverages; Thermally insulated containers for food; Travel mugs.
IC 025. US 022 039. G & S Blazers; Footwear; Hats; Hoodies; Scarves; Shoes; Sleepwear; Socks; Suits; Trousers; Underwear; Bottoms as clothing; Caps being headwear; Clothing, namely, shirts, pants, shorts and jackets; Jerseys being clothing; Sweat suits; Swim wear; T-shirts; Tops as clothing; Head scarves; Outerwear, namely, coats, hats, gloves and mittens; Sports caps and hats; Sports jerseys.
IC 025. US 022 039. G & S Footwear; Gloves; Hats; Scarves; Clothing, namely, shirts, t-shirts, sweaters, sweatshirts, hoodies, pants and shorts; Football shoes; Outerwear, namely, coats, jackets and windbreakers; Clothing for athletic use, namely, padded pants; Sports caps and hats.
IC 028. US 022 023 038 050. G & S Football chest pads; Football elbow pads; Football gloves; Football knee pads; Football leg pads; Football shoulder pads; Footballs; Sport balls; Bags specially adapted for sports equipment; Balls for sports; Pumps for inflating sports equipment, namely, footballs.
IC 041. US 100 101 107. G & S Coaching in the field of sports; Entertainment services in the nature of development, creation, production and post-production services of multimedia entertainment content; Entertainment services, namely, live appearances by a sports celebrity; Providing news and information in the field of sports.
IC 041. US 100 101 107. G & S Entertainment services in the nature of production of multimedia entertainment content. FIRST USE: 20200913. FIRST USE IN COMMERCE: 20200913.