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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

How To Protect the Brand Name of Your Engineering Firm

Owning your own engineering firm is your chance to make your mark and do things your way. Strong name recognition can help you develop your business and set it up for long-term success. However, you should always know the risks and not cut corners – starting with protecting your trademarks.

How to Meet the “Commercial Use” Requirement For an App Trademark

Having a strong, protectable trademark for your app is essential for a successful launch in today’s cutthroat mobile industry. There are millions of apps in the Apple App Store, Google Play store and other online app marketplaces and the competition can be fierce. Owning a federal trademark registration is an important step towards protecting your mark in the long term.

Trademark Protection For a Band or Musician Name

Protecting the name of your band or musical acts name can help prevent confusion and can make marketing easier in the crowded music space. However, there are certain ways that musician trademarks differ from a typical trademark, especially in the requirements for registering a trademark for musical recordings with the United States Patent and Trademark […]

How to Protect Your Trademark in the Health Care Industry

The health care industry is one of the fastest growing industries in the world. There is always a need for quality medical care and the industry is getting more and more crowded with new companies trying to make a splash and old companies trying to make sure that they are not getting ‘crowded out’ of […]

Private-Labeled Goods on Amazon.com: Protecting Your Trademarks and Defending Against Listing Hijacking

By: Eric Perrott, Esq. Amazon can be a cut-throat marketplace where winners and losers are decided by razor-thin margins. Amazon retailers battle each other selling well-known brands’, trying to find a lead on a supplier that can offer them better prices in order to undercut a competitor selling those same branded products. Often sellers wish […]

How to Protect Your Amazon Store Against Infringers and Product HiJackers

By: Eric Perrott, Esq. As the holiday season approaches, sellers on Amazon.com are preparing for the huge wave of online sales that will likely make up a significant percentage of total sales for the entire year. Tis’ the season, however, for unscrupulous infringers to steal a successful seller’s trademarks and copyrighted works in order to […]

How to Respond to A Trademark Infringement Notice on eBay

Selling products on eBay can be a very lucrative income source, in fact, many individuals have built entire businesses based around it. The realities of buying and selling online, however, mean that some individuals or businesses may attempt to sell counterfeit or otherwise falsified products bearing the name or logo or a company, even if […]

How to Respond to a Trademark Cease and Desist Letter

Receiving a trademark cease and desist letter or infringement notice can be an unsettling event. There are many circumstances under which you may receive one, but they all have one common thread – if the allegations in the letter are true, they can sometimes be devastating for a business.  That being said, before becoming too […]

How to Respond to False Claims of Trademark or Copyright Infringement on Etsy

If you run an Etsy store, or are considering starting one, you already know how popular that online marketplace is. The demand for, and supply of, the kind of handmade, unique products sold on Etsy are both so high that the site has grown from one million members in 2008 to nearly 44 million as […]

Filing a Notice of Opposition: How to Oppose a Trademark Application

Every two weeks, the United States Patent & Trademark Office publishes all of the approved trademark applications to the Original Gazette for opposition. Whether you’re an attentive trademark owner who checks the Gazette frequently, or you subscribe to a trademark monitoring service you may see a trademark that you, as a trademark owner (or, as […]