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International Registration

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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

Three Tips For European and UK Companies Filing U.S. Trademarks

Navigating the United States trademark filing system can be a daunting task for companies from the European Union or United Kingdom.  This is because the information required by the United States Patent and Trademark Office is typically more stringent than the trademark offices in the EU and UK. The following article discusses three main issues […]

Five Tips for International Trademark Owners Filing a Trademark in the U.S.

A foreign company filing a trademark in the United States can save significant time and costs by engaging a local US trademark attorney to assist with the application process.

Information Required From a Foreign Company To File a United States Trademark Application

Gerben Law Firm works extensively with international clients and their foreign counsel to assist with the filing of trademark applications in the United States (we serve as a local counsel in the United States in this capacity). Clients (and their attorneys) from over 30 countries have used Gerben Law Firm’s local counsel trademark services to […]

3 Tips for International Trademark and Brand Protection

As a business owner in today’s world it is likely that you are, at least, tangentially, in business internationally. That’s because you almost certainly have a website for your business, and that website theoretically gives the entire connected world access to your business, products, and services. While the opportunities of the online marketplace are certainly compelling, […]

Handling Trademark Infringement Claims on Facebook

Facebook Pages form the backbone of one of the most important social media strategies your business can pursue. Pages are Facebook’s name for dedicated business presences on their site – a place where you can provide company details, information, offers, and more, all in the interest of forming a greater connection with your customers and […]

Why Should You Register A Trademark Internationally? 4 Reasons

One of the most challenging aspects of protecting a trademark in the world today is protecting the trademark internationally. Because there is not a simple way to ‘globally’ register a trademark in every country, a trademark owner must register its trademark rights in each and every individual country where it seeks protection. The following four […]

Obtaining International Trademark Registration and Protection: 4 Quick Facts

After you have filed for your US trademark, you may want to expand your trademark and brand protection globally to other countries outside of the US. Whether you have a new business opportunity, are targeting new markets for penetration, or simply want to strengthen your trademark protections in the age of global commerce facilitated by […]

How can a foreign company file a US trademark? The advantages and disadvantages of using the Madrid Protocol.

If you are a non-U.S. company doing international business, you’ve probably come across the Madrid Protocol as an option for filing trademarks for protection in a number of countries, including the United States.  That being said, a common question that is asked is whether a foreign business should use the Madrid Protocol to file a […]

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