If you are an Australian business owner currently considering applying for American trademark registration, you likely already have an idea of the myriad of benefits that a US trademark can provide you. Not only will the value of your trademark grow in correlation to your newly expanded business within the United States, but the registration will offer you irreplaceable protection against potential infringement. If, however, you are still on the fence about submitting an application for an American trademark, let’s take a closer look at some of the primary advantages that a US registration can offer an Australian company. Learn how to register a US trademark as an Australian business owner here.
Trademarks Protect Against Infringement
One of the primary motivations for obtaining any trademark registration is protection–if a third party uses an element of your branding, whether it be willful or unintentional, it will cause harm to your business because that aspect is no longer under your control. This can also cause consumer confusion in the marketplace, especially if a similar name, logo, or branding is being used for overlapping goods or services in related industries. However, one of the benefits of owning a trademark registration is that they can deter this infringement from occurring, and this is especially important as a foreign-domiciled business looking to break into the American market. Furthermore, if enforcement matters are needed, having proof of American trademark ownership can greatly work in your favor.
Additionally, US trademarks are valid nationwide, which means that one registration safeguards your products throughout all fifty states. This is significant for international businesses who may conduct a majority of their American sales virtually; as the online marketplace continuously expands its vast reach, it is increasingly crucial for consumers to be able to differentiate between the products they are purchasing. Having a distinctive trademark in Australia, the United States, and on the Internet is imperative when preventing customer confusion and continuing to protect your brand.