Why Trademarks Matter in a Voice World

Why will trademarks matter in a voice world?

Over the years, we were introduced to various different tech products that heavily influenced all aspects of our society, including the creation of the internet and the iPhone. But, now the question is what will come next?

A lot of experts in the field are predicting that voice is going to be the next upcoming trend. The minute you can use your voice to just ask for something instead of having to type on your desktop or phone, the more likely you will be to turn to voice for almost everything. This is why trademarks are going to become incredibly important for your brand.

Imagine speaking to an Amazon Alexa and saying you would like to order spring water. If you just ask for any generic spring water, without including a brand, Amazon is likely to either try to sell you whatever they want to sell, or the algorithm will automatically suggest a water. However, if you ask Alexa to order “Smartwater,” then you have requested a very specific brand and product, with a strong trademark.

By owning a registerable trademark, the owners of Smartwater are able to market their waters and influence you to request their specific product when placing orders via voice technology.

This brand recognition is applicable to every product or service imaginable. You must ensure that people know your brand and will ask Alexa or Google for it specifically when they’re placing an order or looking for services. If they are no longer searching for goods and services online and are using voice instead, the best way to cut through all the clutter is going to be by having a strong trademark.

Josh Gerben, Esq.

Josh Gerben, Esq. is the founder and principal of Gerben IP. In 2008, Mr. Gerben started the firm to provide high-quality trademark services at reasonable prices. Today, he is recognized by the World Trademark Review as a top trademark filer, having registered over 7,500 trademarks. The contents of this blog are for informational purposes only and may not be relied on as legal advice.

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