In a world that has come to rely heavily upon teleworking, virtual meetings, and efficiency for remote and distanced productivity, the importance of remote work tools like Zoom, Microsoft Teams, Slack, Google Hangouts is constantly evolving. There is now an unprecedented number of businesses adapting to employees working from home in varying capacities; the new challenges and necessary adjustments brought on by this shift have created an ever-increasing demand for the services that remote work apps and services offer. Now, more than ever, it is essential for these sought-after businesses to ensure that they are investing in their intellectual property portfolios and seeking trademark registrations for their valuable service offerings.
As businesses will turn to online searching to find the most well-respected companies to help their employees work remotely, ensuring the name and brand of your IT company is protected is important. The best way to protect the brand of your IT company is to consider a strong federal trademark registration strategy.
Why are trademarks so important for IT companies?
Aside from being investments that can increase the book value your company, trademarks are also highly effective tools for safeguarding your business. A federal trademark registration offers protection through providing the presumption of nationwide validity, enabling effective policing of the marketplace, and deterring others from utilizing branding similar to yours. Once a federal trademark registration is obtained, that mark is enforceable throughout the United States–this attribute is especially significant to businesses providing remote work technology, as their products are designed to be used virtually, and the nature of the users are not bound by state lines or regional boundaries in the same ways that other businesses can be. For services that are inherently virtual, such as e-learning platforms, software distribution, and cloud security systems, this nationwide assurance is not just a benefit–it is a necessity.
Additionally, federal trademark registrations allow effective policing of the online marketplace, the primary home of businesses with virtual platforms, such as those that offer remote services or streaming options. Even for brick and mortar businesses, websites and an online presence are an essential part of a well-rounded marketing repertoire but with remote work tools – it’s critical. Making sure that your business name and logo are registered trademarks will help to prevent any third parties operating in your field from using branding too similar to yours. Preventing consumer confusion, especially for a software business that may not be meeting customers face to face on a regular basis, is imperative to success. A registered trademark will also serve as deterrence for others seeking a name for their product or business–many business owners understand the gravity held by intellectual property and will pointedly avoid crossing the boundaries set by a trademark registration. Because of this, both businesses are able to avoid costly and time-consuming litigation before it even has a chance to occur.
To learn more about the benefits of a federally registered trademark in detail, click here.