How To's, The Basics, Trademark Protection, Trademark Protection

How to Protect Your Trademark: 6 Defined Strategies

Your trademark is a valuable asset to your business.  It represents your brand and distinguishes you from your competitors.  The legal rights that come with having a registered trademark are essential to your long-lasting success in the marketplace.  Consider how to protect your trademark with these 6 strategies. Choose a Strong Mark from the Start Your trademark is often the first […]

Copyrights, How To's, Patents, The Basics, Trademark Protection, Trademark Protection

How to Protect Product Packaging using Copyrights, Design Patents, and Trade Dress

Many business owners know that names, slogans, and logo can act as trademarks and can give the owner exclusive rights to use that phrase in connection with their products and services. But how can business owners protect the design and look of their product or product packaging to stop competitors from making similar packaging? Protecting the “look and feel” of a […]

How To's, The Basics, Trademark Protection, Trademark Protection

Protecting the Brands of Video, TV and Movie Production Companies

Production companies for television and movies often use short animations to represent their companies. These are typically called production logos or vanity cards. Many of the production logos have become instantly recognizable. Whether it’s Disney’s animation of a star slowly arching over the Disney castle as “When You Wish Upon a Star” plays, or the iconic roaring of a live […]

The Basics, Trademark Protection

Domain Name and UDRP Disputes – A Definitive Guide

Domain names are a business investment – they can drive traffic to your business, cost you thousands of dollars, and are very important to defend. So how do you protect them? You can take some proactive measures to police infringement on your domain names, but you can also stop infringers through processes like Uniform Domain-Name Dispute Resolution Policy Proceedings (“UDRP”). […]

How To's, The Basics, Trademark Protection, Trademark Protection

How to Protect Your Brand Through Trademark Registration

As an entrepreneur, you understand the importance of establishing a strong brand—one that will create interest early on and eventually develop into an avenue for building customer loyalty and longevity in the industry. While establishing your brand is important, determining how to protect your brand is just as essential. One of the most overlooked, though essential, factors is utilizing federal […]

Apparel & Accessories, Industries, The Basics, Trademark Protection

‘Trade Dress’ed: Can You Protect Clothing Design Elements Through Trademark Law?

When you think of a clothing line, most people think of the name on the tag or neckline, or maybe a symbol or logo. These words, phrases, and symbols are powerful identifiers of a company’s brand and act as a stand-in for everything a consumer feels about a product, all in one trademark. QUESTIONS ABOUT CLOTHING TRADEMARKS? Clothing trademarks can […]

The Basics, Trademark Protection

Registering Your Domain Name Does Not Protect Your Trademark

This article deals with domain name registration and “use in commerce” requirements, generally. It is not legal advice on your individual situation and may not be relied on as legal advice. Each situation will be fact-specific and there is no one-size-fits-all advice. Contact an attorney to discuss your specific trademark. In today’s digital age, most prospective business owners want an easy-to-remember-domain […]

Athletics, In The News, Industries, Sports, The Basics, Trademark Protection

NCAA Increasingly Protective over MARCH MADNESS® Trademark

When you hear “March Madness,” it can only mean one thing: the National Collegiate Athletic Association (“NCAA”) National Championship Tournament. From its humble beginnings to its widely-known usage today, the NCAA’s March Madness® trademark represents a valuable asset that the NCAA fiercely protects. In fact, over 85% of the NCAA’s yearly budget comes from the advertising and marketing of its three-week […]

How To's, The Basics, Trademark Protection, Trademark Protection

How to Respond to a Trademark Cease and Desist Letter

Receiving a trademark cease and desist letter or infringement notice can be an unsettling event. There are many circumstances under which you may receive one, but they all have one common thread – if the allegations in the letter are true, they can sometimes be devastating for a business.  That being said, before becoming too concerned, or taking any action yourself […]

How To's, The Basics, Trademark Protection, Trademark Protection

How to Respond to False Claims of Trademark or Copyright Infringement on Etsy

If you run an Etsy store, or are considering starting one, you already know how popular that online marketplace is. The demand for, and supply of, the kind of handmade, unique products sold on Etsy are both so high that the site has grown from one million members in 2008 to nearly 44 million as of January 2015. What does […]

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