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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

How Large Law Firms Overcharge Trademark Clients

If you are an in-house counsel and you’re hiring outside counsel for trademark services, there’s an extremely high chance you’re overpaying for those services. There are two main ways that large law firms typically overcharge for trademark services. The first is during the trademark search process, and the second is when filing the application. 1. […]

Top 5 Advantages of U.S. Trademark Registration

A U.S. trademark registration has many advantages, with the most important being that it protects against infringement. A federally registered trademark is also a valuable asset with nationwide validity. It can help customers find you amongst the competition, and it can be a springboard for international registration. As a business owner, you’ve likely invested much […]

Why Everyone Should Be Monitoring Their Trademark

As a trademark attorney, the most difficult thing to convince our clients to do, is to engage us to monitor their trademark registrations that we’ve worked so hard to obtain. I understand the mentality. Once you obtain your trademark registration, you are eager to move onto other priorities in your business and decide to not […]

How to Protect Your Trademark: 6 Defined Strategies

Your trademark is a valuable asset to your business.  It represents your brand and distinguishes you from your competitors.  The legal rights that come with having a registered trademark are essential to your long-lasting success in the marketplace.  Consider how to protect your trademark with these 6 strategies. Choose a Strong Mark from the Start […]

How to Protect Product Packaging using Copyrights, Design Patents, and Trade Dress

Product packaging and design can be protected through copyrights, design patents and trade dress.

Protecting the Brands of Video, TV and Movie Production Companies

Production companies for television and movies often use short animations to represent their companies. Learn how production company’s can protect their logos and brands.

Domain Name and UDRP Disputes – A Definitive Guide

Protect your trademark from cybersquatting by using the Uniform Dispute Resolution Policy (“UDRP”)

How to Protect Your Start-Up with a Trademark

As an entrepreneur, there are several factors to consider when preparing to launch your start-up. One of these factors, that is often overlooked, is how to use federal trademark law to protect your business as you build your brand.

‘Trade Dress’ed: Can You Protect Clothing Design Elements Through Trademark Law?

Clothing design elements can serve as powerful source identifiers for brands, but aren’t easy to obtain. They must be distinctive to obtain trademark protection and have evidence to back it up.

Registering Your Domain Name Does Not Protect Your Trademark

This article deals with domain name registration and “use in commerce” requirements, generally. It is not legal advice on your individual situation and may not be relied on as legal advice. Each situation will be fact-specific and there is no one-size-fits-all advice. Contact an attorney to discuss your specific trademark. In today’s digital age, most […]

NCAA Increasingly Protective over MARCH MADNESS® Trademark

When you hear “March Madness,” it can only mean one thing: the National Collegiate Athletic Association (“NCAA”) National Championship Tournament. From its humble beginnings to its widely-known usage today, the NCAA’s March Madness® trademark represents a valuable asset that the NCAA fiercely protects. In fact, over 85% of the NCAA’s yearly budget comes from the […]

How to Respond to a Trademark Cease and Desist Letter

Receiving a trademark cease and desist letter or infringement notice can be an unsettling event. There are many circumstances under which you may receive one, but they all have one common thread – if the allegations in the letter are true, they can sometimes be devastating for a business.  That being said, before becoming too […]

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