In the clothing industry, branding is everything. To be successful, you must protect and manage your brand while your business and your clothing line grow. A trademark registered with the United States Patent and Trademark Office, or USPTO, is the best way to both protect and maintain control of your brand. While there are costs associated with registering your trademark, the benefits far outweigh the expense. In addition, your registered trademark will become a valuable asset, with a value that grows along with your business. Consider the following information about the cost to trademark a clothing brand.
Most Clothing Brands Have Multiple Trademarks to Protect
A trademark shows the public that a product or service is associated with a specific company or brand. Most commonly, a trademark protects business names, logos, or slogans, but it can also protect sounds or color schemes. It is important to note, however, that each registered trademark can only cover one specific mark. When it comes to trademarking your clothing brand, you may need to consider multiple trademarks to receive full protection for your brand. While there are additional costs for each mark you register, the protections and benefits you receive far outweigh the costs.
Most businesses, no matter what goods or services they offer, benefit from trademarking their business name. This is typically the most visible trademark a business may have, appearing in print ads, on products, and storefronts, so the likelihood for possible infringement is high. Therefore, it’s an easy decision to register your business name. Your next trademark decisions, however, may be more challenging, and unique to your individual business. If you have developed a logo for your clothing brand, and you intend, now or in the future, to begin putting that logo on items in your clothing line, you should also register this trademark with the USPTO.
Some businesses have a signature color attached to their brand. While this is much less common than a business name or a logo, these signature color schemes can be a great brand defining tool. For example, Christian Louboutin’s line of high heeled shoes is known around the world for its red sole, a trademark which the designer registered in 2008. Clothing brands that feature a specific color scheme in every piece of clothing may also want to consider a trademark registration.
The Cost to Register Your Trademark
The basic cost to register a trademark with the USPTO is $350 per class of goods. Depending on your brand offerings, you may need to register in multiple classes. If your brand includes both clothing and purses, for instance, you’ll pay the basic application fee for both classes of goods. In some instances, if you meet specific application requirements, you may be able to pay a reduced rate of $225 per class of goods. To see if you qualify for this reduced rate application, it is best to contact an experienced trademark attorney. When using Gerben Law Firm, we offer a flat legal fee of $950 to complete a full US trademark search and file your application. Therefore, if filing in a single class of goods (for clothing) the total cost of your trademark search and filing would be $1225.