On February 22, the retail brand Rag & Bone Holdings made a trade dress filing for the number 44.

Why would the retail brand want to make a filing for this number on the sleeve of bomber jackets?

Well, the 44th president, Barack Obama, was recently seen wearing this style of jacket at a UNC-Duke game.  Only a few days after wearing the jacket at the game (and receiving considerable press coverage) Rag & Bone applied for the ’44’ trademark.

My prediction is that the USPTO should deny this application.  This is because there is nothing in the trademark filing to show that President Obama gave the company consent to file for this trademark.  Without such consent, given that the trademark application is a clear reference to the former President (a “living individual), the application should be denied.