Gerben IP’s Trademark Blog

Trademarks In The News

Las Vegas Raiders’ Trademark Application Faces Hurdles at USPTO

Trademark applications filed by third parties are currently delaying the Las Vegas Raiders’ trademark applications.

Trademark Protection

Top 4 Trademark Tips for App Developers

A trademark should be a critical consideration when developing a new app. Here are four questions all app developers should consider when selecting a name.

Copyrights

Supreme Court: Copyright Protection Extends to Uniform Designs

The Supreme Court ruled that cheerleading uniform designs can be copyright-protected, a decision with major implications for fashion and creative industries.

Trademark Protection

Celebrities File Trademarks to Protect Their Children’s Names – Should You?

Yes, you can trademark your child’s name—but only if you plan to use it in business. Here’s how celebrities and parents protect their kids’ names and brands.

Trademarks In The News

NCAA Increasingly Protective over MARCH MADNESS® Trademark

The NCAA aggressively protects its March Madness® trademark. Learn what uses are prohibited and why licensing is critical for businesses during tournament season.

Trademark Protection

How to Protect Your Trademark in the Health Care Industry

Protect your health care business with a federal trademark. Avoid costly disputes, safeguard your brand, and secure your company’s long-term growth.

Trademark Protection

Companies Developing Virtual Reality Technology Should Also Develop Their Brands

Virtual reality companies must protect their brands. Registering strong trademarks ensures market edge, investor confidence, and legal protection.

Trademarks In The News

DUDES FOR DONALD? Trademark Filers Waste Filing Fees on Trump Trademarks

Trademarking a political name like “TRUMP” or “OBAMA”? Without written consent, your application will likely be denied under Section 2(c) of the Lanham Act.

Trademark Maintenance

Correctable and Incorrectable Errors in Trademark Ownership

Discover which trademark ownership errors can be corrected—and which ones could void your application entirely. Learn how to protect your trademark rights.

Publication of Trademarks

Trademark Oppositions: Extensions of Time to Oppose Explained

A guide to analyzing and determining how to respond if an extension of time to oppose is filed against your trademark application.

Trademark Office Actions

USPTO Trademark Office Actions: Section 2(d) Likelihood of Confusion Refusal

Learn how to navigate a Section 2(d) Likelihood of Confusion refusal from the USPTO with our detailed guide, including analysis, strategies, and expert legal advice.

General

On-line Copyright and Trademark Enforcement: Why Registration of Your Intellectual Property is Critical

Selling on Etsy, eBay, or Amazon? Learn how copyright and trademark registrations can protect your designs and fight back against online copycats.