Gerben IP’s Trademark Blog

Proving Trademark Use In Commerce

How to Meet the “Commercial Use” Requirement For an App Trademark

Protect your app trademark by submitting proper specimens and proving commercial use to avoid delays or loss of federal registration rights.

Proving Trademark Use In Commerce

How to Prove “Commercial Use” For a Clothing Brand Trademark

A “proof of commercial use” must be filed with the USPTO in order to finalize a trademark registration for a clothing brand.

Trademark Applications

Trademark Ownership – Who Should Own Your Trademark?

Trademark ownership is critical to the validity of a trademark registration. This article provides a crash course on trademark ownership and transfer issues.

Trademark Protection

Trademarks of the Future: What a Company’s Trademark Filing Do (and Don’t) Tell Us About a Company’s Future Plans

Discover how companies use trademark filings strategically, from public disclosures to shell companies, to protect plans and manage competitive insight.

Trademarks In The News

Thailand to Join the Madrid Protocol

Thailand joins the Madrid Protocol, expanding international trademark protection to 115 countries—covering 80% of global trade.

Trademark Protection

Trademark Protection For a Band or Musician Name

It is possible to protect the name of a musician or band with a trademark registration. Learn more about how to trademark your band or musician name.

Trademark Protection

Amazon Seller Waiting for Your Trademark to Register? 5 Things Amazon Sellers Should Do to Strengthen Their Brand While Waiting for Registration

Tips for Amazon sellers on how to strengthen brand protection while waiting for the USPTO to issue a registration on a trademark.

Trademarks In The News

College Football (and Trademark Enforcement) Season Has Arrived

College football season shines a spotlight on trademark disputes—from “The Shoe” to “12th Man”—as schools defend their brands and licensing rights.

Trademark Protection

Trademark Requirements for Amazon’s Brand Registry

As of November 2020, Amazon now only requires a federal trademark application be filed on a brand to qualify for the Amazon Brand Registry.

Trademark Attorneys

How to Choose a Trademark Attorney

Looking for the right trademark attorney? Here are the top questions you should ask prior to hiring a trademark attorney to assist with a trademark search and trademark filing.

Trademark Scams

SCAM ALERT: Trademark Infringement Complaints Regarding Your Domain

Our clients are receiving e-mails claiming to be a trademark infringement complaint regarding a domain owned by a client. We suspect these e-mails are scams.

Proving Trademark Use In Commerce

Registering Your Domain Name Does Not Protect Your Trademark

The registration of a domain name does not confer any trademark rights on the domain owner. Most of the time this is overlooked by domain owners.