Gerben IP’s Trademark Blog

In The News, Sports

California Chrome Trademark: A Racing Horse Files For a Trademark

Shortly after California Chrome won the Preakness Stakes, the second leg of horse racing’s coveted and elusive Triple Crown, news emerged that the horse’s owners had filed to register the name as a trademark with the United States Patent & Trademark Office. In fact, they had made the filing on May 15th – before California Chrome had even won the second […]

Beer, Wine & Spirits, By Industry Type, How To's, Industries

How To Trademark a Beer Name

Whether you’ve only discussed the idea over a few pints, or you’re an experienced home brewer ready to share your creations with the world, once you make the commitment to establishing your very own microbrewery, you need to start thinking about trademarking the name of your beer. Registering your beer name as a trademark is important for many reasons, not least […]

How To's, The Basics

How to Trademark a Brand Name

Thinking about how to trademark a brand name is a great idea for any business, because it means you’re concerned with two important things: building the strength of your brand in the marketplace, and protecting the hard work that you put in and the good will that you get out of your efforts. Before we get into the details of […]

The Basics, Trademark Search

Why Free Trademark Searches Don’t Work

(The following is a transcript of the video above.) If you’re thinking about running a free trademark search, check out this video first. I’ll show you why that search is not that hot of an idea and how it can cost you some money in the long run. So when someone is offering you a free trademark search, they are […]

Apparel & Accessories, By Industry Type, How To's, Industries

How Do I Register my Clothing Line Trademark?

Registering a trademark for a clothing line or brand can be confusing for many people. There are a number of different factors like your company or brand name, logo, and the design of the clothing itself that may be treated differently under trademark law, depending on usage. Let’s examine what aspects of your company and your clothing line can be […]

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