Types of Trademarks
Odd and Offbeat Trademark Filings
From beer can sounds to store scents, these five quirky trademark filings show just how creative (and strange) brand protection can get.
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The Trademark Blog
Gerben IP’s Trademark Blog
Trademarks In The News
Las Vegas Raiders’ Trademark Application Faces Hurdles at USPTO
Trademark applications filed by third parties are currently delaying the Las Vegas Raiders’ trademark applications.
Trademark Protection
Top 4 Trademark Tips for App Developers
A trademark should be a critical consideration when developing a new app. Here are four questions all app developers should consider when selecting a name.
Copyrights
Supreme Court: Copyright Protection Extends to Uniform Designs
The Supreme Court ruled that cheerleading uniform designs can be copyright-protected, a decision with major implications for fashion and creative industries.
Trademark Protection
Celebrities File Trademarks to Protect Their Children’s Names – Should You?
Yes, you can trademark your child’s name—but only if you plan to use it in business. Here’s how celebrities and parents protect their kids’ names and brands.
Trademarks In The News
NCAA Increasingly Protective over MARCH MADNESS® Trademark
The NCAA aggressively protects its March Madness® trademark. Learn what uses are prohibited and why licensing is critical for businesses during tournament season.
Trademark Protection
How to Protect Your Trademark in the Health Care Industry
Protect your health care business with a federal trademark. Avoid costly disputes, safeguard your brand, and secure your company’s long-term growth.
Trademark Protection
Companies Developing Virtual Reality Technology Should Also Develop Their Brands
Virtual reality companies must protect their brands. Registering strong trademarks ensures market edge, investor confidence, and legal protection.
Trademarks In The News
DUDES FOR DONALD? Trademark Filers Waste Filing Fees on Trump Trademarks
Trademarking a political name like “TRUMP” or “OBAMA”? Without written consent, your application will likely be denied under Section 2(c) of the Lanham Act.
Trademark Maintenance
Correctable and Incorrectable Errors in Trademark Ownership
Discover which trademark ownership errors can be corrected—and which ones could void your application entirely. Learn how to protect your trademark rights.
Publication of Trademarks
Trademark Oppositions: Extensions of Time to Oppose Explained
A guide to analyzing and determining how to respond if an extension of time to oppose is filed against your trademark application.
Trademark Office Actions
USPTO Trademark Office Actions: Section 2(d) Likelihood of Confusion Refusal
Learn how to navigate a Section 2(d) Likelihood of Confusion refusal from the USPTO with our detailed guide, including analysis, strategies, and expert legal advice.