Gerben IP’s Trademark Blog

Trademark Protection

How to Choose a Strong Trademark in the Snack Food Industry

Selecting and registering a trademark for your snack food product helps protect your brand in a competitive industry.

Online Trademark Infringement

Domain Name and UDRP Disputes – A Definitive Guide

If someone is using your trademark in a domain, you may be able to file a domain dispute under the UDRP to recover the domain. This article provides answers to commonly asked questions about domain disputes and UDRP proceedings.

Trademarks In The News

Coachella is Enforcing its Trademark Against Other ‘Chella’-Branded Events

Coachella is aggressive in enforcing the trademark rights in the name Coachella. The company is taking trademark enforcement action against other events that attempt to use “chella” mark in their name.

Trademark Maintenance

Transferring a Trademark From a Personal Name to a Corporation or LLC

Learn why transferring a trademark from personal ownership to a business entity is critical, and how proper assignments preserve your brand’s legal rights and chain of title.

Trademark Protection

How to Protect Your Brand Through Trademark Registration

The process of starting, running, and growing a business is challenging. One of the best ways to protect a brand is selecting and registering a trademark.

Types of Trademarks

‘Trade Dress’ed: Can You Protect Clothing Design Elements Through Trademark Law?

Learn how clothing brands can protect their names, logos, and unique designs with trademarks and trade dress to safeguard their brand identity.

Trademark Maintenance

The Benefits of an Incontestable Trademark

A trademark that has been registered for 5 years becomes eligible for incontestability status. Trademark owners can make a special filing with the USPTO to obtain the incontestability status on their trademark registration.

Trademarks In The News

Massive Wave of Fraudulent US Trademark Filings Likely Caused by Chinese Government Payments

Chinese government subsidies are fueling a surge in fraudulent U.S. trademark filings, raising concerns over abuse of the system and long-term harm to U.S. brands.

USPTO

USPTO Launches Fake Specimen Informant Program

The USPTO is cracking down on fake trademark specimens—and now the public can help. Learn how to report fraudulent filings under a new pilot program.

Trademark Protection

How To Protect the Brand Name of Your Engineering Firm

Learn how engineering firms can protect their names, inventions, and innovations with trademarks to safeguard their brand and business reputation.

Trademark Protection

Super Bowl, Superbowl, Superb Owl: Does a space make a difference in a trademark?

Learn how spaces in trademarks affect registration and enforcement, and why even a single space can sometimes change a mark’s commercial impression.

Trademarks In The News

Philly Special Trademark Applications Filed

The Philadelphia Eagles ran a trick play in the Super Bowl called ‘THE PHILLY SPECIAL.’ Now, two different individuals have filed trademark applications seeking ownership rights in the phrase.