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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

Creating and Registering Trademarks for Quantum Computing Hardware and Software

Quantum computing has opened up possibilities for new research and analysis that could resolve previously unsolvable problems. The industry is full of innovators, like you, who want to make a difference while building a company that can compete in the marketplace. While the focus of any technology company will first be on the tech, it […]

LA Clippers File Trademarks for “WIN THE WAIT”

The LA Clippers filed two trademark applications for “WIN THE WAIT” on April 27. These applications come just a few weeks after a Twitter video of coach Doc Rivers was posted in which he told his team to find ways to ‘win the wait’ while games are canceled. One application is drafted in a way […]

How to Report Trademark Infringement

It happens–one day you are surfing the Internet, searching your company and your products, and you stumble across someone using a very similar name or logo that is very close to yours, trying to profit off of the goodwill of your brand. What is the first thing you should do? The first rule of dealing […]

Be a Good Corporate Citizen During the COVID-19 Pandemic

Brand reputations will be built and destroyed based on how companies handle coronavirus responses. Many large public companies have already made major gaffs that will likely come back to haunt them. For example: Disney furloughed many of its low wage employees, yet it continues to pay executives. This led a Disney heir to go on […]

Monro Inc. Tells Landlords It Won’t Pay Rent

Monro, Inc. has sent a letter to its Landlords indicating that it will not pay rent for a 6 month period beginning May 1, 2020. In the letter, sent to Landlords on April 17th, Monro states “We consider our Landlords our partners and over our 63 year history we have created and fostered hundreds of […]

Gilead Sciences Files Trademark for Its Coronavirus Drug Bottle

Gilead Sciences has filed a new trademark application for the design of a bottle to be used in connection with “pharmaceutical preparations for the treatment of coronavirus.” The application was submitted with the USPTO on March 26 and filed on a 1(b) basis. This means that the pharmaceutical giant has a bona fide intent to […]

Eli Lilly Files Trademarks for COV-BEAT, COV-BLOCK & COV-BARRIER

Eli Lilly and Company filed three new trademark applications on April 13 for “COV-BEAT,” “COV-BLOCK,” and “COV-BARRIER.” The applications were all filed on a 1(b) basis, meaning that Eli Lilly was required to sign a declaration stating that it has a bona fide intent to use the trademarks in association with the goods and services […]

UFC Files 22 Trademarks for “FIGHT ISLAND” and “UFC FIGHT ISLAND”

Zuffa, LLC, the entity that owns the UFC’s intellectual property, has filed 22 new trademark applications for “FIGHT ISLAND” and “UFC FIGHT ISLAND.” The company filed 11 applications for each version with identical goods and services. The trademark filings show that the UFC has intent-to-use the trademarks in association with several different items. Most notably, […]

A Comprehensive List of Coronavirus-Related Trademark Filings

Since the COVID-19 pandemic began, 1026 trademark applications related to the virus have been submitted to the United States Patent and Trademark Office (USPTO). The trademarks encompass keywords like coronavirus, COVID-19, flatten the curve, social distancing, 6 feet apart, pandemic, quarantine and more. While some of these filings will not reach registration due to being […]

Gilead Sciences Files Trademark for Its Coronavirus Drug Bottle

Gilead Sciences has filed a new trademark application for the design of a bottle to be used in connection with “pharmaceutical preparations for the treatment of coronavirus.” The application was submitted with the USPTO on March 26 and filed on a 1(b) basis. This means that the pharmaceutical giant has a bona fide intent to […]

Protecting Your IT Company’s Brand

In a world that has come to rely heavily upon teleworking, virtual meetings, and efficiency for remote and distanced productivity, the importance of remote work tools like Zoom, Microsoft Teams, Slack, Google Hangouts is constantly evolving. There is now an unprecedented number of businesses adapting to employees working from home in varying capacities; the new […]

Tom Brady Files Two New Trademarks for “Tompa Bay” and “Tampa Brady”

Tom Brady‘s company, TEB Capital Management Inc., has filed two new trademarks for “Tompa Bay” and “Tampa Brady.” The filings were just made on April 6 and indicate that Brady‘s company has an intent-to-use the trademarks in association with clothing, headwear and footwear. In the guts of the application, Tom Brady himself signed a sworn […]