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Gerben Law Firm's Trademark Blog

This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

Can You Patent an Idea?

For many inventors, a patent is one of the most worthwhile investments one can make, as they can often provide different layers of protection for those seeking exclusive rights to their inventions and products. Without a patent, a competitor may be able to make and profit from your product or invention. To prevent this and […]

How to Handle A Trademark Infringement Notice

If you receive a cease and desist letter in the mail, it means that another company or individual believes you are infringing on their trademark, regardless of whether or not the allegations are true. While a notice of trademark infringement can be unsettling, it’s important not to panic or take immediate action. This article goes […]

Copyright Protection – Why Should You Register Your Copyrights?

Copyright protection gives creators (whether individuals or companies) the ability to stop others from (among other things) reproducing the creator’s content without permission. In a digital world where anything can be reproduced, stolen, and sold with only a few clicks, it is essential that creators protect their copyrights. We will go into more detail below, […]

Top 10 US Retailers – Trademark Statistics

According to Kantar’s 2019 Top 50 US Retailers report, the top 10 US retailers combined achieved over $1.3 trillion US sales in 2019. Ranking first was Walmart with over $400 billion sales, followed by Amazon with $155 billion. As such dominating forces in the marketplace, how much does branding impact these companies’ sales? One clear […]

Four Seasons Trademarks

The trademark “FOUR SEASONS” may never be the same after the 2020 Presidential campaign. But Four Seasons Total Landscaping and the Four Seasons Hotel are not the only businesses that go by the name “Four Seasons” in the United States.  Here is a list of all the different “Four Seasons” trademarks that have been registered […]

Shaquille O’Neal Files Trademark Application for “SHAQPOT”

Shaquille O’Neal filed a new trademark application for “SHAQPOT” on October 22. The application indicates that O’Neal and Authentic Brands Group intends to use the “SHAQPOT” trademark in association with betting services, gambling services, and wagering services. The filing also includes a website featuring online betting, gaming, gambling and wagering services related to sporting events. […]

Russell Wilson Files Trademark Application for “LET RUSS COOK”

Russell Wilson has filed a new trademark application for “LET RUSS COOK.” The “LET RUSS COOK” phrase originated from week 3 of the 2019 NFL season, where a Seattle Seahawks fan posted a tweet suggesting the Seahawks just “let Russ cook.” As documented by The Athletic, the idea of letting Wilson have more control over […]

Trademark Assignments: How to Buy, Sell, Or Transfer A Trademark

Much like traditional assets such as machinery or real estate, trademarks are assets that can be bought, sold, and transferred. Unlike physical assets, however, trademarks must be transferred in a purposeful way to ensure that the underlying meaning, or “goodwill”, is also transferred.  A trademark could be a word, a phrase, a symbol, or even […]

What Trademarks Should You Protect?

When you begin the process of protecting your brand assets and intellectual property, it can be difficult to understand which of your trademarks you should protect with a trademark registration. Filing trademark applications for unique aspects of your brand can deter competitors from using similar names and designs. The following list covers the five most […]

Trump Organization’s “TELERALLY” Trademark Refused

Trump Organization’s trademark application for “TELERALLY” has been initially refused by the USPTO. DTTM Operations, LLC is the holding company for all of Trump Organization’s trademark applications. Back in July, the entity filed the “TELERALLY” application. While it does not appear that the campaign has used the trademark over the past few months, the USPTO […]

Who Owns the CITY OF CHAMPIONS Trademark?

On October 27, the Los Angeles Dodgers brought home the second championship to the city of Los Angeles in a matter of weeks. Los Angeles Lakers superstar Lebron James went to social media to share that he would love to celebrate what has become “a city of champions.” In response, Mark Cuban chimed in on […]

3 Common Trademark Mistakes

From deciding on a name to submitting a trademark application with the USPTO, branding your company and protecting its intellectual property is an exciting, yet complicated process. It’s critical to ensure you understand how to choose a trademark and register it before jumping into the process. As a trademark law firm, we frequently have businesses […]

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