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Gerben Law Firm's Trademark Blog

"This trademark blog and informational section of the Web site is meant to provide you with answers to commonly asked questions about trademark searching, filing and registration.

As a trademark attorney who has worked on over 5,000 United States Patent and Trademark Office trademark filings, I have accumulated a lot of experience on various trademark issues. My hope is that I, along with our experienced trademark and copyright attorneys, can share some of that experience with you through this blog.

Please enjoy the information and feel free to contact our attorneys if we can answer any trademark questions for you."

Josh Gerben, Esq.,
Trademark Attorney

Latest articles

‘Trade Dress’ed: Can You Protect Clothing Design Elements Through Trademark Law?

Clothing design elements can serve as powerful source identifiers for brands, but aren't easy to obtain. They must be distinctive to obtain trademark protection and have evidence to back it up.

The Benefits of an Incontestable Trademark

The “five year” anniversary of a trademark registration is an important one. Your first renewal is due and, if you have been using the mark consistently, you are now eligible for “incontestability” status on your [...]

Massive Wave of Fraudulent US Trademark Filings Likely Caused by Chinese Government Payments

As the USPTO deals with an increasing number of fraudulent filings, Gerben Law Firm's investigation reveals Chinese subsidy programs for businesses and individuals who obtain U.S. trademark registrations.

USPTO Launches Fake Specimen Informant Program

The USPTO is cracking down on fake and doctored specimens - and with the announcement of its newest pilot program, you can help.

How To Protect the Brand Name of Your Engineering Firm

Owning your own engineering firm is your chance to make your mark and do things your way. Strong name recognition can help you develop your business and set it up for long-term success. However, you should always know the risks and not cut corners - starting with protecting your trademarks.