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Gerben Law Firm's Trademark Blog

"This trademark blog and informational section of the Web site is meant to provide you with answers to commonly asked questions about trademark searching, filing and registration.

As a trademark attorney who has worked on over 5,000 United States Patent and Trademark Office trademark filings, I have accumulated a lot of experience on various trademark issues. My hope is that I, along with our experienced trademark and copyright attorneys, can share some of that experience with you through this blog.

Please enjoy the information and feel free to contact our attorneys if we can answer any trademark questions for you."

Josh Gerben, Esq.,
Trademark Attorney

Latest articles

Makeup Manufacturer Hard Candy drops Trademark Application for #MeToo

Makeup company Hard Candy learned the hard way that a simple trademark application can quickly turn into a PR nightmare. Hard Candy isn't the first (and won't be the last) company to get in trouble for attempting to claim exclusive rights in a grassroots phrase, but the backlash is still significant (and may have been avoidable.)

Las Vegas Golden Knights Trademark Filings Opposed by US Army

Launching a new sports franchise can be tough. Deciding on a name for that sports franchise? It may be even tougher. The U.S. Army filed an opposition against the Las Vegas Golden Knights hockey franchise.

Trademarks and Advertising: What Do You Need to Know?

Whenever you launch a new advertising or marketing campaign, you potentially open yourself up to trademark liability. Is your business at risk? Here are some best practices to help reduce the risk of trademark infringement when launching a new campaign.

USPTO Will Likely Deny “NOprah” Trademark Application

In anticipation of a potential 2020 campaign, entrepreneurs have started making filing with the USPTO using Oprah's name. But under U.S. trademark law, they will almost certainty be rejected.