New Era blocked Lamar Jackson’s ‘ERA 8 BY LAMAR JACKSON’ trademark after a six-year TTAB fight, but the key likelihood-of-confusion question remains unresolved.

Demon Hunter has sued Netflix over KPop Demon Hunters, claiming trademark infringement as the hit franchise expands into live concerts.

Can the WNBA trademark ‘The W’? The Cubs and Nationals say no. Learn why they oppose the application and how the dispute may ultimately be resolved.

Buc-ee’s has dramatically increased its trademark enforcement. This blog examines the lawsuits, the legal standards, and whether some cases may go too far.

Kai Trump’s ‘Kai’ trademark for clothing has been opposed by UK fashion brand Kai Collective, which claims prior U.S. rights dating back to 2021.

A Las Vegas NBA ownership group secured USPTO approvals for ‘Las Vegas Jacks’ and ‘LV Jacks,’ positioning itself ahead of potential expansion.

Coca-Cola has filed a trademark application for ‘Spricy,’ suggesting the company may be exploring a new spicy-themed soft drink following the discontinuation of Coca-Cola Spiced.

Major League Baseball’s attempt to trademark ‘Play Ball’ for clothing has been refused by the USPTO, which found the phrase too commonly used to function as a trademark.

The USPTO has set up a potential trademark battle between George Gervin and Caleb Williams over ‘Iceman,’ with Chuck Liddell also in the mix.

The Backstreet Boys have filed a sound trademark for the phrase “Hi, we’re the Backstreet Boys,” joining a growing effort by celebrities to use trademark law to combat AI-generated voice replicas.

Caleb Williams’ effort to trademark ‘Iceman’ has hit a roadblock after the USPTO found a conflict with an existing trademark. The refusal may be only the first challenge ahead.

Fresh off their NBA championship, the New York Knicks have filed trademark applications covering jewelry products, including championship rings and replica trophies.