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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

How to File a Patent Application for a New Product or Invention

For many inventors, a patent is one of the most worthwhile investments one can make—the patent laws ensure that anyone who “invents or discovers any new and useful process, machine, manufacture, or composition of matter, or any new and useful improvement thereof, may obtain a patent therefor.” Without a patent, an opposing or competing party […]

4 Steps to Trademark the Name of Your Construction Company

There are four critical steps to trademark the name of your construction company.  First, take the time to choose a strong mark from the start.  Next, be sure similar trademarks don’t exist by conducting a comprehensive trademark search.  Then, file your trademark with the USPTO.  Once your trademark is registered, actively police its use and […]

The XFL Files Trademarks for Five Potential Seattle Team Names

The XFL has made new trademark filings on potential team names for the new Seattle team that’s going to be part of the relaunch of the XFL. There are filings for Seattle Wild, Seattle Force, Seattle Fury, Seattle Dragons, and Seattle Surge. So, overall, the XFL has filed for five trademarks, which all contain the […]

Zion Williamson and the New Orleans Pelicans File Trademark Applications for “LET’S DANCE”

July 4, 2019 (Original Post) The day after the 2019 NBA Draft, both Zion Williamson and the New Orleans Pelicans filed trademark applications for “Let’s Dance.” Zion Williamson filed four separate applications. The applications filed by Zion indicate that the top pick in this year’s NBA draft has an intent to offer “computer games, video […]

PGA Tour Files New Trademark for “The Skins Game”

The PGA Tour filed a brand new trademark application on June 19th for “The Skins Game,” suggesting that the PGA Tour is bringing back the once popular event. Looking at the trademark application, you can see that the application states the PGA Tour plans to offer “entertainment services, namely conducting professional golf tournaments” using “The […]

Starting August 3rd, 2019, Foreign Trademark Applicants Must Hire U.S. Attorneys

Effective August 3rd, 2019, the USPTO will require foreign applicants, registrants, or parties to a trademark proceeding to be represented by a U.S. attorney.

What is the Madrid Protocol?

The Madrid Protocol is an international treaty designed to simplify the international trademark registration process.  Using this process, registrants are able to complete a single application, in their home language, that can then be applied to over 90 member countries.  It is important to note, however, that this application will not grant global trademark protections.  […]

How to Use the Canadian Trademark Database

Obtaining an international trademark is an effective way to protect your brand.  If your international trademark strategy includes Canada, be sure to conduct a search on the Canadian trademark database before you file your application.  The Canadian Intellectual Property Office, or CIPO, provides a detailed tutorial on their website.  Read below to learn about the […]

New USPTO Proposal Requires Foreign Trademark Applicants to Hire U.S. Based Attorneys

The number of international trademark filings in the United States has increased significantly over the last several years. In the past, foreign registrants were able to apply for a U.S. trademark without U.S. legal representation, but that may soon change. The USPTO has issued a new proposal, effective in July, that will require foreign trademark […]

How to Register a Trademark Internationally

 One of the biggest questions we get from clients is, “How do I register my trademark internationally?” Contrary to popular belief, there isn’t a single way to register your trademark in every country around the world. Each individual country is its own sovereign and requires its own trademark application. So, regardless of how you […]

EU Trademark Registration Process

As the owner of a U.S. registered trademark, you understand and appreciate the legal protections your trademark provides. Those legal protections, however, only apply to trademark disputes within the United States. In order to gain international trademark protections, you must register your mark outside the U.S., in countries where you are currently doing business, and […]

Trademark for Raptors’ Logo Opposed by Monster Energy

 The Toronto Raptors do not own a federal trademark registration for the team’s “claw on a basketball” logo. Our story starts in 2014 when the Raptors redesigned their logo to what it is today (with Canadian rapper Drake having an important consulting role). The Raptors filed 18 trademark applications around the new logo.  Then, […]