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Gerben Law Firm's Trademark Blog

"This trademark blog and informational section of the Web site is meant to provide you with answers to commonly asked questions about trademark searching, filing and registration.

As a trademark attorney who has worked on over 5,000 United States Patent and Trademark Office trademark filings, I have accumulated a lot of experience on various trademark issues. My hope is that I, along with our experienced trademark and copyright attorneys, can share some of that experience with you through this blog.

Please enjoy the information and feel free to contact our attorneys if we can answer any trademark questions for you."

Josh Gerben, Esq.,
Trademark Attorney

Latest articles

How the NCAA Obtained the March Madness Trademark

   The story of how the NCAA obtained the “March Madness” trademark spans more than half a century. Back in the early 1940s, the Illinois State High School Association coined the phrase “March Madness” [...]

How to Prove Commercial Use of Your Product or Service

What does proof of commercial use mean in the context of a trademark application? We get this question all the time. We often file trademarks for businesses that aren’t up and running based on an [...]

How Much Does it Cost to Register a Trademark in the U.K.?

If you’ve recently registered your U.S. trademark, you may be wondering how to extend your trademark protections overseas.  A trademark registered in the United Kingdom provides trademark rights and protections in England, Scotland, Wales, and [...]

How to Protect the Name of Your Crowdfunded Product

  With so many businesses raising funds for new products through crowdfunding sites like Kickstarter, Indiegogo, and GoFundMe, it is important to understand the process required to protect the name of your product before you [...]