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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

Be a Good Corporate Citizen During the COVID-19 Pandemic

Brand reputations will be built and destroyed based on how companies handle coronavirus responses. Many large public companies have already made major gaffs that will likely come back to haunt them. For example: Disney furloughed many of its low wage employees, yet it continues to pay executives. This led a Disney heir to go on […]

Monro Inc. Tells Landlords It Won’t Pay Rent

Monro, Inc. has sent a letter to its Landlords indicating that it will not pay rent for a 6 month period beginning May 1, 2020. In the letter, sent to Landlords on April 17th, Monro states “We consider our Landlords our partners and over our 63 year history we have created and fostered hundreds of […]

Gilead Sciences Files Trademark for Its Coronavirus Drug Bottle

Gilead Sciences has filed a new trademark application for the design of a bottle to be used in connection with “pharmaceutical preparations for the treatment of coronavirus.” The application was submitted with the USPTO on March 26 and filed on a 1(b) basis. This means that the pharmaceutical giant has a bona fide intent to […]

Eli Lilly Files Trademarks for COV-BEAT, COV-BLOCK & COV-BARRIER

Eli Lilly and Company filed three new trademark applications on April 13 for “COV-BEAT,” “COV-BLOCK,” and “COV-BARRIER.” The applications were all filed on a 1(b) basis, meaning that Eli Lilly was required to sign a declaration stating that it has a bona fide intent to use the trademarks in association with the goods and services […]

UFC Files 22 Trademarks for “FIGHT ISLAND” and “UFC FIGHT ISLAND”

Zuffa, LLC, the entity that owns the UFC’s intellectual property, has filed 22 new trademark applications for “FIGHT ISLAND” and “UFC FIGHT ISLAND.” The company filed 11 applications for each version with identical goods and services. The trademark filings show that the UFC has intent-to-use the trademarks in association with several different items. Most notably, […]

A Comprehensive List of Coronavirus-Related Trademark Filings

Since the COVID-19 pandemic began, 1154 trademark applications related to the virus have been submitted to the United States Patent and Trademark Office (USPTO). The trademarks encompass keywords like coronavirus, COVID-19, flatten the curve, social distancing, 6 feet apart, pandemic, quarantine and more. While some of these filings will not reach registration due to being […]

Gilead Sciences Files Trademark for Its Coronavirus Drug Bottle

Gilead Sciences has filed a new trademark application for the design of a bottle to be used in connection with “pharmaceutical preparations for the treatment of coronavirus.” The application was submitted with the USPTO on March 26 and filed on a 1(b) basis. This means that the pharmaceutical giant has a bona fide intent to […]

Protecting Your IT Company’s Brand

In a world that has come to rely heavily upon teleworking, virtual meetings, and efficiency for remote and distanced productivity, the importance of remote work tools like Zoom, Microsoft Teams, Slack, Google Hangouts is constantly evolving. There is now an unprecedented number of businesses adapting to employees working from home in varying capacities; the new […]

Tom Brady Files Two New Trademarks for “Tompa Bay” and “Tampa Brady”

Tom Brady‘s company, TEB Capital Management Inc., has filed two new trademarks for “Tompa Bay” and “Tampa Brady.” The filings were just made on April 6 and indicate that Brady‘s company has an intent-to-use the trademarks in association with clothing, headwear and footwear. In the guts of the application, Tom Brady himself signed a sworn […]

New York State Files Trademarks for “NY ♥ YOU”

New York State Department of Economic Development has filed four new trademark applications for “NY ♥ YOU.” The phrase is a play on the famous “I ♥ NY” trademark that New York State Department of Economic Development has owned and heavily policed over the years. The four filings, consisting of two color versions and two […]

VICE Media Files Trademark Application for “SHELTER IN PLACE”

VICE Media has filed a trademark application for “SHELTER IN PLACE.” Filed on March 30, the application suggests that VICE Media has an intent to use the trademark in association with a show documenting the COVID-19 pandemic. It lists entertainment services as the purpose for the mark, specifically in the field of “pandemic infectious disease […]

The Basics of US Copyright Law

Copyright law is one of the three major forms of intellectual property, along with trademark law and patent law. Unlike trademark law, which primarily deals with brands, and patent law, which deals with inventions, copyrights protect “creative works,” and give authors and creators protection for their writings, photos, drawings, sculptures, movies, and more, like computer […]