Gerben IP’s Trademark Blog

How To's, International, Trademark Filing

How to Register a Korean Trademark in the United States

Korean companies in various industries have become an essential part of the fabric of the United States marketplace. Samsung, along with LG, are both well-known Korean consumer electronic brands. The expansion of Korean electronic brands in the United States marketplace dates back to the 1980s. Some of the biggest brands in the United States are owned by Korean companies, including Bobcat […]

In The News, International

Trademark and Patent Rights are Under Threat in Russia

The United States and other Western nations imposed harsh economic sanctions against Russia in response to its brutal invasion of Ukraine. Those sanctions have dealt a serious blow to the Russian economy, but ripple effects are now being felt by foreign companies that have patents, trademarks, or other intellectual property in Russia. Russia has begun to take steps to make […]

Digital, In The News

Metaverse Trademarks: A Guide to Notable Filings

Major brands are beginning to prepare for the metaverse. In the past few months, hundreds of trademark filings have been made to protect iconic brands in this new digital frontier. I recently spoke to AdAge about how trademark filings for the metaverse were not even on my radar until late in 2021.  Nowadays, I talk to clients almost daily about […]

Patents, The Basics

What is a Patent and How Can it Help Your Business?

If innovation is the lifeblood of your business, then success may depend on creating products, processes, and technologies that will fuel your company’s growth. But, innovation is only the beginning. You also face the task of protecting your inventions for years to come. A well-constructed, legally-solid patent is the most essential part of that process. What is a patent, and why […]

General, How To's, Trademark Filing

How to Protect Your Privacy at the USPTO When Filing a Trademark Application

When you file a trademark application, you put a lot of information on the public record and, once filed, it is nearly impossible to remove. The United States Patent and Trademark Office is a public filing system, meaning that there is no expectation that any of the information you provide will be private. This data is available through bulk downloads […]

How To's

The Complete Guide to Protecting and Registering Certification Marks

What is a Certification Mark? When looking at almost any product and its packaging, consumers will likely find several symbols and/or words of certification. These symbols/words certify that the product has been given a “seal of approval” from various agencies or organizations. For example, an electronic product that has been safety-tested by the organization UL might use display this symbol: […]

The Basics, Trademark Filing, Trademark Protection

Should I Trademark My Name? – Building Your Brand

You work hard to protect your company’s image through unique naming, branding, imagery, and other intellectual property. A carefully planned trademarking strategy can protect you from competitors who may want to infringe on a name or other elements of your brand – often before you’re aware that it’s happening. Let’s take a look at how trademarking provides the strongest line of […]

Classes, Education

What Does Class 42 Cover in a Trademark Application?

Registering your trademark can be a stressful process, especially when you’re filing for multiple classes. Each class relates to a specific type of good or service, so determining what class or classes your product fits into can be simplified with a little guidance. Your product might fall under the most common trademark classes, one such class is class 42 or Science […]

Patents, The Basics

How Long is the Patent Process (From Start to Finish)?

While you may be an inventor coming up with innovative ideas for products or systems, navigating the process of obtaining a patent for those ideas could be treacherous territory and a lengthy process. According to the United States Patent and Trademark Office (USPTO), it takes about 22 months to acquire a patent and with the help of an experienced patent attorney, […]

In The News, Sports

How the Washington Football Team is Likely Securing a Trademark for its New Team Name

One of the most talked about sports topic these days is surrounding the upcoming reveal of Washington Football Team’s new name in early February. While everyone speculates as to what the new name will be, what we can agree on is that it’s likely that the team has already filed a trademark application for its new name. The question is where […]

Australian Trademarks, General, International

What is the Cost of an Australian Trademark?

Your brand is a treasured asset, and the only way to ensure it is fully protected is by registering a trademark. Australian trademarks, like their U.S. counterparts, must be registered with the government to acquire protection for your assets. The cost of registering your trademark depends on the number of classes you wish to file. Assuming there are no objections or […]

How To's, The Basics, Trademark Filing, Trademark Filing

How to Register a Trademark

Registering a trademark is a simple process if you know the steps to take, however, without any idea of where to start the process can be intimidating. You can register a trademark by identifying your unique name and applicable class, filing a successful application with the United States Patent and Trademark Office (USPTO), and maintaining it afterwards. What is a Trademark? […]

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