Bryce James files trademarks for his name ahead of his college basketball debut, following LeBron and Bronny in building a family legacy on and off the court.

Aretha Franklin’s Estate moves to cancel the “Aretha Frankensteins” trademark, citing misuse of her name and underscoring the need for vigilant brand protection.

The USPTO has refused the Philadelphia Phillies’ ‘Ring the Bell’ trademark application. Here’s why the filing struck out and what could happen next.

Surfside sues Anheuser-Busch, alleging its “Skimmers” cocktails copy Surfside’s can design. A look at the lawsuit and the trademark lessons behind it.

MrBeast has filed a trademark for “MrBeast Financial” signaling plans to expand his empire into banking and crypto.

Smucker’s sues Trader Joe’s over look-alike crustless sandwiches, claiming the grocer copied its iconic Uncrustables design and packaging

Jeff Teague files a ‘Teague Time’ trademark after his viral NBA 2K moment, turning internet fame into a protected business opportunity.

Death Wish Coffee sues Liquid Death for trademark infringement over a planned coffee launch, claiming it risks confusion between the two edgy beverage brands.

Snapple files a trademark for ‘Two Hundred Fif-Tea Party,’ securing rights ahead of a 250th anniversary campaign through proactive trademark strategy.

Eminem moves to cancel the ‘SWIM SHADY’ trademark, claiming it’s too close to his iconic brand. Learn how trademark law could decide this dispute.

Phillies pitcher Walker Buehler refiles trademark applications for ‘Buetane’ after losing rights on earlier filings that expired without commercial use.

CVS files trademark for ‘CVS Air Response,’ hinting at plans for drone delivery of prescriptions.