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Gerben Law Firm's Trademark Blog

"This trademark blog and informational section of the Web site is meant to provide you with answers to commonly asked questions about trademark searching, filing and registration.

As a trademark attorney who has worked on over 5,000 United States Patent and Trademark Office trademark filings, I have accumulated a lot of experience on various trademark issues. My hope is that I, along with our experienced trademark and copyright attorneys, can share some of that experience with you through this blog.

Please enjoy the information and feel free to contact our attorneys if we can answer any trademark questions for you."

Josh Gerben, Esq.,
Trademark Attorney

Latest articles

How to Choose a Strong Trademark in the Snack Food Industry

Learn tips and tricks on how to choose a strong trademark in the snack-food industry.

Domain Name and UDRP Disputes – A Definitive Guide

Protect your trademark from cybersquatting by using the Uniform Dispute Resolution Policy ("UDRP")

Coachella is Enforcing its Trademark Against Other ‘Chella’-Branded Events

The Los Angeles Times reported recently that Goldenvoice, the owners of the COACHELLA trademark, is not shy when it comes to enforcing its trademark ‘Coachella’ - it has filed trademark lawsuits against other companies who wish to host festivals whose marketing names end in ‘chella’.

Transferring a Trademark From a Personal Name to a Corporation or LLC

Almost 20% of applicants file USPTO trademark applications in their names, personally. But what happens when they launch an LLC or corporation? Transferring a trademark can be tricky - by failing to include specific language and a clear "chain of title" a trademark and its application or registration could face significant challenges.

How to Protect Your Start-Up with a Trademark

As an entrepreneur, there are several factors to consider when preparing to launch your start-up. One of these factors, that is often overlooked, is how to use federal trademark law to protect your business as you build your brand.