Gerben IP’s Trademark Blog

Digital, In The News

Facebook Files Trademark Application for New “Meta” Logo

Facebook has filed its first “META” trademark application. The filing was made with the USPTO on October 28th, the same day that Mark Zuckerberg announced Facebook would change its name to META. The Zuckerberg announcement came after weeks of speculation about what new name Facebook would select for its parent company.  In mid-October, Facebook Inc. announced that it would be changing […]

Classes, Education, How To's, Trademark Search

How to Search for a Trademark Class

Figuring out what trademark class your goods or services belong to is one of the first things you have to do when filing a trademark application. It’s also one of the hardest things to do because there are 45 classes of goods or services to choose from. Understanding how to use the USPTO’s searchable database will enable you to look […]

How To's, International Registration

The Comprehensive Resource of Global Trademark Search Databases

Search trademarks in 50+ countries from around the world. Click Here to Go Directly to the List of Databases Understanding trademark law internationally is an important step in protecting your brand and growing your business. There was a time when only large businesses and corporations had to consider international trademark registration, but today, nearly any business could have global reach with […]

In The News, Pop Culture

LuLaRoe, LuLaRich, or LuLaLawsuit? Amazon Docuseries on LuLaRoe Highlights Needs for Copyright Diligence

The new Amazon Prime docuseries “LuLaRich” shined an unflattering spotlight on LuLaRoe’s business practices and its vast teams of independent fashion retailers, highlighting the pressures of a growing company to meet near-impossible market demands. LuLaRoe has faced multiple copyright infringement lawsuits, which allege that the clothing company’s race to create enabled its designers to steal other artists’ work. What is LuLaRoe? […]

Food & Beverage, In The News

Grubhub Sues Home Chef in Trademark Dispute

Grubhub and Home Chef are engaged in a trademark battle over their logos. According to a lawsuit filed by Grubhub on October 6, Home Chef sent a demand letter claiming that Grubhub’s new logo was too similar to the logo used by Home Chef. In response, Grubhub filed this lawsuit seeking a declaratory judgment against Home Chef that the two logos […]

Classes, Education

What Does Class 35 Cover in Trademark Applications?

The United States Patent and Trademark Office, or USPTO, requires all trademark applicants to select the trademark classes that represent the goods or services they plan to offer. With 45 trademark classes to choose from, it can be challenging to decide which best matches your brand. Trademark Class 35 covers a variety of business services, but is it right for your […]

General, The Basics, Trademark Filing

Is Miami a Good Place to Start a Business?

Whether you are a longtime resident of South Florida considering business ownership or you’re an entrepreneur in the Midwest researching where to start your next venture, you may be wondering if Miami is the right place to open your business. With millions of visitors a year, a diverse customer base, and a strong workforce, it’s never been a better time […]

Classes, Education, Food & Beverage

What Does Class 30 Cover in a Trademark Application?

When you complete a trademark application with the USPTO, you’ll be asked to select from a list of 45 trademark classes, 34 for goods and 11 for services. Every good or service you plan to offer should fall under one of these classes, but it can be challenging to select the right classes for your brand. Trademark Class 30 is one […]

Classes, Education

What Does Class 9 Cover in Trademark Applications?

One of the most challenging tasks in completing a trademark application is deciding which trademark classes to include. Each class has its own list of goods or services, and even the names of the classes can be a bit confusing. Trademark Class 9 for Electrical and Scientific Apparatus is commonly used by business owners and includes a wide variety of products. […]

Copyrights, The Basics

The Copyright Claims Board: A New Process for Helping Copyright Owners Fight Infringement

Copyright infringement can be extremely damaging to content owners, who have spent significant time, money, and effort to create content for others to enjoy. What recourse does a copyright owner have, when someone makes unauthorized copies of their work? Previously, the most common option was to file a take-down notice and hope the infringement is removed as soon as possible, limiting […]

General

Register Your Trademarks with U.S. Customs as Part of a Comprehensive Brand Protection Program

Trademark registration in the United States is considered the “gold standard” for brand owners and is vital in any effective brand protection program, but did you know that you can also register your trademarks with the U.S. Customs and Border Protection? U.S. Customs has the power to seize and destroy counterfeit or non-genuine items before they ever enter the U.S. marketplace. […]

General, The Basics, Trademark Protection

Another Business is Using Our Name – What Should We Do?

Your business’s intellectual property is what makes your brand unique and helps you stand out in a crowded industry. When an individual or business infringes on your mark it can have a significant impact on your brand’s success. Confused consumers could be steered away from the products or services you offer. Even worse, your brand’s reputation could be damaged, if the […]

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