CVS files trademark for ‘CVS Air Response,’ hinting at plans for drone delivery of prescriptions.

Bill Belichick’s trademark bid for “Bill’s Version” slogans was denied. Here’s why the Patriots’ rights blocked him — and what his options are now.

Ferrara Candy sues over ‘Dweebs’ candy, alleging packaging and branding too closely mimic its iconic Nerds line, risking consumer confusion.

Ohio State challenges a Michigan company’s attempt to trademark ‘BUCKEYE TEARS’ for beer, citing confusion, dilution, and rivalry-fueled branding.

Bill Belichick files trademarks for ‘BELECAST’ and ‘GOLD DIGGER,’ signaling plans for a podcast, TV ventures, and a provocative jewelry brand.

Terry Bradshaw’s bourbon company files a ‘TB12’ trademark, potentially conflicting with Tom Brady’s famous brand and raising questions of consumer confusion.

Pompano Beach sues a local resident over his “Pompano Bitch” clothing line, claiming logo misuse infringes the city’s trademark and goodwill.

Lamar Jackson ends his trademark fight with Troy Aikman over “EIGHT,” withdrawing his USPTO oppositions with prejudice after a year-long dispute.

Baylor sues Boston University over an “interlocking BU” logo, alleging trademark infringement and breach of a 1988 coexistence agreement.

Bed Bath & Beyond is back—and so is its iconic blue coupon. The company has filed a trademark for “The Legendary Coupon” as part of its brand revival.

Serena Williams’ trademark application for “WYN BEAUTY” is facing opposition from the founder of WEN haircare, who claims the names are too similar and could confuse consumers.

The USPTO refused the Buccaneers’ trademark application for “BUCS” due to a conflicting “BUC BOWL” registration. However, the team may still secure rights through a cancellation petition or coexistence agreement.