Jeff Teague files a ‘Teague Time’ trademark after his viral NBA 2K moment, turning internet fame into a protected business opportunity.

Death Wish Coffee sues Liquid Death for trademark infringement over a planned coffee launch, claiming it risks confusion between the two edgy beverage brands.

Snapple files a trademark for ‘Two Hundred Fif-Tea Party,’ securing rights ahead of a 250th anniversary campaign through proactive trademark strategy.

Eminem moves to cancel the ‘SWIM SHADY’ trademark, claiming it’s too close to his iconic brand. Learn how trademark law could decide this dispute.

Phillies pitcher Walker Buehler refiles trademark applications for ‘Buetane’ after losing rights on earlier filings that expired without commercial use.

CVS files trademark for ‘CVS Air Response,’ hinting at plans for drone delivery of prescriptions.

Bill Belichick’s trademark bid for “Bill’s Version” slogans was denied. Here’s why the Patriots’ rights blocked him — and what his options are now.

Ferrara Candy sues over ‘Dweebs’ candy, alleging packaging and branding too closely mimic its iconic Nerds line, risking consumer confusion.

Ohio State challenges a Michigan company’s attempt to trademark ‘BUCKEYE TEARS’ for beer, citing confusion, dilution, and rivalry-fueled branding.

Bill Belichick files trademarks for ‘BELECAST’ and ‘GOLD DIGGER,’ signaling plans for a podcast, TV ventures, and a provocative jewelry brand.

Terry Bradshaw’s bourbon company files a ‘TB12’ trademark, potentially conflicting with Tom Brady’s famous brand and raising questions of consumer confusion.

Pompano Beach sues a local resident over his “Pompano Bitch” clothing line, claiming logo misuse infringes the city’s trademark and goodwill.