Gerben IP’s Trademark Blog

How To's, The Basics, Trademark Protection, Trademark Protection

Starting a Business in Miami? Begin by Protecting your Trademark

Whether you are planning to open a boutique in Coconut Grove or run a food truck in Downtown, the Miami area is a great place to start a new venture. Before you begin to build your brand, however, you should consider how to protect it. The best way to do that is through trademark registration. Create a Unique Trademark Successful […]

Government, In The News, The Basics, Trademark Protection

The USPTO Trademarks Its Name and Logo

The USPTO has been in existence (in some form) since 1802 and it is only now getting around to registering its own trademarks. So why has the USPTO decided to protect their marks this late in the game? Trademark Scammers are Becoming More Sophisticated As we previously reported in this blog post, trademark scammers are popping up everywhere and they’ve […]

The Basics, Trademark Protection

The Definitive Guide to Trademark Expungement and Trademark Reexamination Proceedings at the USPTO

There are over 2,750,000 trademarks registered in the United States. Each of these registrations allows the owner to protect the goods and services listed in the application. However, some of these registrations contain goods and services that the registrant has never sold in the United States. The existing USPTO procedures allow these applications to register without further information about the […]

In The News, Sports

Cleveland Baseball Trademarks “CLEVELAND GUARDIANS”

On July 23, 2021, the Cleveland Indians announced that the team is changing its name to the Cleveland Guardians. Not long after the announcement, speculation grew surrounding how a roller derby team called the Cleveland Guardians might have a potential trademark infringement claim As I told Yahoo!Sports, there is zero chance that Cleveland’s baseball team did not address this issue before […]

General, Patents, The Basics

How Much Does it Cost to Obtain a Patent?

As an inventor and entrepreneur, you likely understand the value of protecting your intellectual property. After investing substantial time, energy and finances on research and development of your product, however, you may be concerned about how much a patent will cost, despite the valuable protections it provides. While a variety of factors, including the type of patent, the size of your […]

In The News, Sports

Milwaukee Bucks File for “BUCKS IN 6” Before Winning Game 6 of 2021 NBA Finals

The Milwaukee Bucks Inc., 2021 NBA Champions, recently filed trademark applications for “BUCKS IN 6” and “BUCKS IN SIX.” Not surprising since they won their second NBA title in the team’s history in Game 6 on July 20, 2021. What is surprising about this filing is that it occurred a little over 24 hours before the game started – at 8:23 […]

Digital, In The News, Industries, Technology, The Basics, Trademark Filing

Trademark Registration is Required for GMAIL Authenticated Brand Logos

Whether a business is promoting a new item, offering a discount on products, or even sending an invoice, email is still a primary way to reach customers. But with spoofing and phishing more prevalent than ever, some customers may be leery to interact through email. Fortunately, email hosts like Gmail are finding ways to reduce fraudulent emails through brand authentication. Before […]

Education, The Basics

What Does Class 41 Cover in a Trademark Application?

The United States Patent and Trademark Office, or USPTO, requires registrants to select international trademark classes when submitting a trademark application. These classes categorize the goods or services business owners plan to offer in association with their trademark. One frequently used trademark class is Class 41, for Education and Entertainment Services, but don’t let the title fool you. Class 41 represents […]

Classes, Education, How To's, The Basics, Trademark Filing

What are the Most Common Trademark Classes?

The process to register your trademark can be challenging, and selecting the right international trademark classes is one reason why. However, a simple guess here won’t suffice. Accurately completing this step in the process is critical to ensuring that your trademark is protected. So, what exactly is a trademark class, and which classes are most common? Read on to learn […]

General, Government, In The News

The Proposed 2023 SHOP-SAFE ACT Provides Framework for Holding Online Marketplaces Accountable

E-commerce platforms like Amazon and Walmart provide consumers with fast access to millions of products, sometimes within days or hours of ordering. However, despite what many consumers might believe, Amazon and Walmart do not sell most of the items being sold on their respective websites. Instead, third-party sellers use Amazon and Walmart’s programs (such as “Fulfilled by Amazon”) to store […]

How To's, International, Trademark Search, United Kingdom Trademarks

How to Conduct a UK Trademark Search

If you plan to do business in England, Wales, Scotland, or Northern Ireland, it’s important to protect your brand through trademark registration. Prior to BREXIT, business owners were able to obtain trademark protections in the United Kingdom through registration with the European Union. Now, business owners seeking protection in the UK will need to file directly with the UK Intellectual Property […]

The Basics, Trademark Filing

What is a Combined Section 71 & 15 Declaration?

If you obtained U.S. trademark protections through the Madrid Protocol, you may be wondering when and how to renew your valuable US trademark registration. Between five and six years from the date your trademark was registered by the USPTO, you will need to submit a Section 71 Declaration of Use, and, if you meet the requirements, you may also file a […]

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