Patrick Mahomes was forced to oppose a trademark filing after failing to register his own name. Trademark attorney Josh Gerben explains how the mistake happened and what athletes can learn about protecting their brands.

A former Twitter attorney is challenging X Corp.’s “Twitter” and “Tweet” trademarks. This article analyzes the filings and the legal stakes of possible abandonment.

Buc-ee’s opposes the ‘Nut Huggers’ trademark, arguing its squirrel logo is too close to the famous beaver. But from a trademark-law perspective, this may be a tough nut to crack

Call Your Mother sues New Jersey deli ‘Call Your Bubbie,’ claiming the similar name risks consumer confusion. Here’s what the case reveals about trademark strategy and cultural overlap.

Stanley’s parent company sues Five Below for selling “dupe” tumblers that mimic its Quencher and IceFlow designs, alleging trademark and design-patent infringement.

The Chicago Bears filed a trademark for ‘Bearadise,’ signaling potential branding for their new Arlington Heights stadium and entertainment complex.

Bryce James files trademarks for his name ahead of his college basketball debut, following LeBron and Bronny in building a family legacy on and off the court.

Aretha Franklin’s Estate moves to cancel the “Aretha Frankensteins” trademark, citing misuse of her name and underscoring the need for vigilant brand protection.

The USPTO has refused the Philadelphia Phillies’ ‘Ring the Bell’ trademark application. Here’s why the filing struck out and what could happen next.

Surfside sues Anheuser-Busch, alleging its “Skimmers” cocktails copy Surfside’s can design. A look at the lawsuit and the trademark lessons behind it.

MrBeast has filed a trademark for “MrBeast Financial” signaling plans to expand his empire into banking and crypto.