Chicago Bears File Trademark for ‘Bearadise,’ Hinting at Name for New Stadium Complex
The Chicago Bears have filed a new trademark application for ‘Bearadise.’
The application is filed in such a way that it appears to be a possible name for the team’s planned stadium and entertainment district in Arlington Heights.
The application, filed in late October with the U.S. Patent and Trademark Office, covers a range of goods and services, including clothing, football games, and hospitality offerings. The filing was made on an intent-to-use basis, meaning the team is not yet using the mark but has a bona fide plan to do so in the near future.
A timeline of the stadium project
The Bears’ stadium redevelopment efforts date back to June 2021, when the team submitted a bid to purchase Arlington Park from Churchill Downs. The sale became official in February 2023, though no set construction timeline was announced.
By June 2023, the Bears shifted focus away from the Arlington Park site and began reviewing other potential locations.
In April 2024, the teams issued a press release indicating that a new stadium would be built on Chicago’s Museum Campus, just south of Soldier Field.
However, in March 2025, the Bears again turned their attention to Arlington Park, submitting traffic and financial studies related to that site. The Decision was confirmed in September 2025, when the team officially announced that Arlington Park would be home to the new stadium.
Most recently, in November 2025, the team failed to secure additional funding from Illinois. This setback seems to have delayed construction until at least mid-2026, suggesting that the Bears will likely continue playing at Soldier Field through 2029.
A rendering of the proposed new Chicago Bears stadium complex
The trademark playbook
While it remains unclear exactly when the new 65,000-seat enclosed stadium will open, the ‘Bearadise’ trademark filing hints at potential branding for the venue or its broader fan experience.
Sports teams frequently file trademarks before introducing new names or logos so they can secure early federal protection. Through this filing, the Bears have reserved federal priority rights to ‘Bearadise,’ ensuring that no other party can attempt to register or use the name.
For Bears fans, the message seems clear: the team is not only building a new stadium, it’s preparing to build ‘Bearadise.’
Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
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