Category: Pop Culture

UNSURE ABOUT YOUR APPLICATION? Gerben IP has experienced attorneys that provide trademark analysis before filing trademark applications. Contact for a free consultation. Contact an Attorney Makeup company Hard Candy learned the hard way that a simple trademark application can quickly turn into a PR nightmare. Hard Candy’s #metoo trademark joins other trademark debacles like the Fine Brothers’ “Reaction Videos” application, […]

THE NEXT OPRAH? You may not have Oprah’s empire yet, but you should still protect your trademarks like she does. Contact our experienced attorneys for a free consultation. Contact an Attorney Today Following Oprah Winfrey’s acceptance speech as this year’s recipient of the Cecil B. deMille Award at the Golden Globes, many speculated whether the media mogul would throw her […]

Last week, the attorneys and staff at Gerben IP celebrated Father’s Day with their families. Now, being trademark attorneys, they found some time to reflect on some dad-related intellectual property disputes. Superman v. Super…dad? Your dad may be capable of some superhuman feats but D.C. Comics doesn’t want your dad getting confused with the real deal. A t-shirt company Mad Engine, […]

In the United Kingdom, Victoria and David Beckham have registered the name of their five year old daughter, Harper, with the United Kingdom Intellectual Property Office.  Across the pond in the United States, Jay-Z and Beyoncé have recently applied to register their daughter’s name, Blue Ivy, with the United States Patent & Trademark Office for a wide variety of goods and […]

UPDATE (04/3/2017): The Trademark Trial and Appeal Board has sustained the Kardashian’s Notice of Opposition after Blac Chyna failed to respond to the pleading. In the Notice of Default Judgement, the TTAB held: On January 20, 2017, the Board issued a notice of default to Applicant because no answer had been filed. No response to the notice of default has been filed. […]

If you’ve been on social media, watched a morning talk show, or basically set foot out of your house recently, it’s more than likely that you’ve heard about the “Ice Bucket Challenge” – and possibly participated in one yourself. The ALS Association, which has been a beneficiary of the Ice Bucket Challenge to the tune of nearly $100 million, recently submitted, […]