Yeezy, LLC Files Trademarks for “WEST DAY EVER” and New Logo

Kanye West’s company, Yeezy, LLC, has filed two new trademark applications.

The first application is for the phrase “WEST DAY EVER,” which originated from a Kim Kardashian West tweet announcing the partnership between Gap and Yeezy, LLC. The company also filed a trademark application for a new logo that appears to be a graphic of a ‘Y’ with a dot above it.

Both applications were filed on a 1(b) basis, meaning that Kanye’s company has a bona fide intent to use the trademarks in association with the goods and services it listed. This suggests that we can expect to see “WEST DAY EVER” and logo-adorned clothing brands from Yeezy, LLC in the near future.

The applications were filed with the United States Patent and Trademark office on June 26, 2020.

Josh Gerben, Esq.

Josh Gerben, Esq. is the founder and principal of Gerben IP. In 2008, Mr. Gerben started the firm to provide high-quality trademark services at reasonable prices. Today, he is recognized by the World Trademark Review as a top trademark filer, having registered over 7,500 trademarks. The contents of this blog are for informational purposes only and may not be relied on as legal advice.

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