Kanye West’s company, Yeezy, LLC, has filed two new trademark applications.
The first application is for the phrase “WEST DAY EVER,” which originated from a Kim Kardashian West tweet announcing the partnership between Gap and Yeezy, LLC. The company also filed a trademark application for a new logo that appears to be a graphic of a ‘Y’ with a dot above it.
Both applications were filed on a 1(b) basis, meaning that Kanye’s company has a bona fide intent to use the trademarks in association with the goods and services it listed. This suggests that we can expect to see “WEST DAY EVER” and logo-adorned clothing brands from Yeezy, LLC in the near future.
The applications were filed with the United States Patent and Trademark office on June 26, 2020.