Yeezy, LLC Files Trademarks for “WEST DAY EVER” and New Logo
Kanye West’s company, Yeezy, LLC, has filed two new trademark applications.
The first application is for the phrase “WEST DAY EVER,” which originated from a Kim Kardashian West tweet announcing the partnership between Gap and Yeezy, LLC. The company also filed a trademark application for a new logo that appears to be a graphic of a ‘Y’ with a dot above it.
Both applications were filed on a 1(b) basis, meaning that Kanye’s company has a bona fide intent to use the trademarks in association with the goods and services it listed. This suggests that we can expect to see “WEST DAY EVER” and logo-adorned clothing brands from Yeezy, LLC in the near future.
The applications were filed with the United States Patent and Trademark office on June 26, 2020.
Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
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