As an entrepreneur, there are several factors to consider when preparing to launch your start-up. One of these factors, that is often overlooked, is how to use federal trademark law to protect your business as you build your brand. Choosing a brand name for your start-up Although it is tempting to hit the ground running [...]
The “five year” anniversary of a trademark registration is an important one. Your first renewal is due and, if you have been using the mark consistently, you are now eligible for “incontestability” status on your registration. While the word, “incontestability” elicits the impression of invincibility, this word is somewhat misleading as this status does not [...]
Now that the offensive ban has been deemed "unconstitutional," the floodgates are open for offensive trademark, including applications including offensive words used by the President of the United States.
How do you file a trademark application? Should you hire an attorney? This article discusses the overview of the registration process and helpful tips about filing a trademark application with the United States Patent and Trademark Office.
Although, in general, trademark rights are established by using the mark in commerce, depending on the timing of your business’ launch, an “Intent to Use” (ITU) application might be right for you.
Amazon is one of the essential online marketplaces for many businesses. However, because of its popularity, trademark infringers, product counterfeiters, listing hijackers and others continue to be a major problem throughout the Amazon marketplace. Recently, Amazon rolled out their latest version of the Amazon Brand Registry to help protect marks. Do you qualify?
Protecting your brand is one of the top priorities when starting a business or launching a new product or service. You have likely heard that hiring a trademark attorney can, according to one study, increase your chances of successfully registering your trademark with the United States Patent and Trademark Office. However, when you go to [...]
In 2017, Las Vegas will launch their first-ever National Hockey League team, bringing professional hockey to Sin City. However, the team’s chosen name, the Las Vegas Golden Knights, is already on thin ice. The team’s trademark applications were denied based on pre-existing registered trademarks containing the words GOLDEN KNIGHTS. In July 2016, ESPN reported that [...]
Trademark applicants who are under the impression that it’s OK to file a trademark for a broad range of goods or services, even if you’re not actually doing business with all of those offerings: beware. The United States Patent & Trademark Office recently completed a survey of 500 randomly selected registered trademarks in order to [...]