Gerben IP’s Trademark Blog

General

Sales Tips for Lawyers – How To Be a Good Salesperson and Attorney

All lawyers need to be good salespeople in order to succeed in building a client base. This video provides essential sales tips for lawyers.

Trademarks In The News

Joel Embiid’s Trademark Filing for ‘THE PROCESS’ May Soon Be Denied

Trademark attorney Josh Gerben goes over some potential issues he discovered in Embiid’s trademark application for THE PROCESS.

Trademarks In The News

New England Patriots Owner Robert Kraft has a Suspicious Trademark Registration on 19-0

A trademark registration for 19-0 owned by the Kraft Group has some relatively odd specimens to prove the trademark is in use.

Proving Trademark Use In Commerce

How to respond to a refusal of the specimen in your trademark application

Learn how to handle a “Specimen Required” refusal at the USPTO’s Statement of Use stage and avoid invalidating your trademark application.

Chinese Trademarks

Why Every U.S. Business Should Register Its Trademark in China

Fraudulent trademark filings have become rampant in China. To protect interests in the country, all US businesses should register tradeamrks in China.

International Trademark Classes

Which International Classes Should I Include in My U.S. Trademark Application?

Drafting proper language to identify your goods and services and selecting the correct international classes is critical in a trademark application.

Trademark Protection

How to Protect Your Trademark: 6 Defined Strategies

Your trademark is a valuable asset to your business.  It represents your brand and distinguishes you from your competitors. Consider how to protect your trademark with these 6 strategies.

Chinese Trademarks

How to Register Your Trademark in China

Your U.S. trademark offers no protection in China. Registering there is key to safeguarding your brand from infringement and counterfeiting.

International Trademark Registration

International Trademark Rights: What Do I Need to Know?

U.S. trademarks don’t protect your brand abroad. Learn why international trademark registration is key to safeguarding your business globally.

Trademark Protection

How to Protect Product Packaging using Copyrights, Design Patents, and Trade Dress

Can you protect your product design and packaging? Comparing trade dress, copyright and design patents. Stop competitors from stealing the design and look of your products.

Trademarks In The News

Creator of “Carlton Dance” Sues Over Use of Dance in Fortnite, NBA 2K

Alfonso Ribeiro sues Fortnite and NBA 2K creators, claiming they used his “Carlton Dance” without consent. But can a dance move be legally protected?

Trademark Protection

How to Protect Your Board Game Trademarks

Learn how board game designers can protect their names, logos, and brands with trademarks to avoid legal issues and ensure long-term success.