Gerben IP’s Trademark Blog

US Trademark Registration for Foreign Entities

How to Register a Swedish Trademark in the United States

Tips for Swedish companies seeking U.S. trademarks, covering filings, common pitfalls, and strategies to protect brands in the U.S. market.

Trademarks In The News

How the Philadelphia Eagles Fumbled a ‘PHILLY SPECIAL’ Trademark Filing

The Eagles’ trademark bid for “Philly Special” faces setbacks due to filing delays, technical errors, and competing applications. Who really owns the phrase?

US Trademark Registration for Foreign Entities

Three Tips For European and UK Companies Filing U.S. Trademarks

The trademark application requirements in the United States can be significantly different from those in the European Union and United Kingdom.

Trademark Office Actions

What is a Notice of Suspension Due to Prior Pending Trademark Application?

Learn what a USPTO Notice of Suspension means, how prior pending applications affect your trademark, and steps to protect your registration.

Trademarks In The News

DJ Khaled Sues Company Over Trademark Applications that Use His Son’s Name

DJ Khaled filed a lawsuit in New York’s Southern District court over a company’s use of his son’s name and related trademark filings.

Trademark Maintenance

How to Properly Assign a Trademark to a New Business Entity

Transferring a trademark between owners is a nuanced process. To be done properly, the transfer requires an ‘Assignment of RIghts’ to be filed with the USPTO.

Trademark Protection

How to Choose a Strong Trademark in the Snack Food Industry

Selecting and registering a trademark for your snack food product helps protect your brand in a competitive industry.

Online Trademark Infringement

Domain Name and UDRP Disputes – A Definitive Guide

If someone is using your trademark in a domain, you may be able to file a domain dispute under the UDRP to recover the domain. This article provides answers to commonly asked questions about domain disputes and UDRP proceedings.

Trademarks In The News

Coachella is Enforcing its Trademark Against Other ‘Chella’-Branded Events

Coachella is aggressive in enforcing the trademark rights in the name Coachella. The company is taking trademark enforcement action against other events that attempt to use “chella” mark in their name.

Trademark Maintenance

Transferring a Trademark From a Personal Name to a Corporation or LLC

Learn why transferring a trademark from personal ownership to a business entity is critical, and how proper assignments preserve your brand’s legal rights and chain of title.

Trademark Protection

How to Protect Your Brand Through Trademark Registration

The process of starting, running, and growing a business is challenging. One of the best ways to protect a brand is selecting and registering a trademark.

Types of Trademarks

‘Trade Dress’ed: Can You Protect Clothing Design Elements Through Trademark Law?

Learn how clothing brands can protect their names, logos, and unique designs with trademarks and trade dress to safeguard their brand identity.