The fast food chain In-N-Out has recently sued the sportswear brand Puma over a new release called the “California Drive Thru” Sneaker. As can be seen in the video above, the sneaker has palm tree patterned laces, along with red and gold details throughout. When compared to an In-N-Out store, the shoe, and its name, greatly resemble the visual characteristics […]
If you recall last year’s March Madness tournament, the Loyola University of Chicago made it to the semifinals and the team chaplain, Sister Jean, received a lot of press. Sister Jean was shown on national television often during the tournament. So, in advance of the tournament this year, Loyola University has moved to protect the name “Sister Jean” with a […]
The 76ers recently had a big win at Oracle Arena, which led me to take a look at a trademark application by Joel Embiid for “The Process.” After reviewing the trademark, I have a prediction to make. This trademark application for THE PROCESS was filed by Joel Embiid back in October 2016 and it has been pending since then. […]
Following the Super Bowl last week, I decided to look back over trademark filings the Patriots have made. In this video, I show a trademark registered by the Kraft Group LLC (presumably a company owned by Robert Kraft) for “19-0.” You’ll notice that the trademark was filed just days before the 2008 Super Bowl when the Patriots were supposed to […]
In today’s digital world, board games are still thriving. There has been a boom in the board game industry over the past ten years and with new funding streams as well as a growing consumer base, the board game industry looks to continue its renaissance. At the heart of the boom has been new game designers and companies exploring new […]
Brand protection should be one of the highest priorities for both new and existing businesses. But what happens when the product that you are selling is legal in your state, but illegal at a federal level? As more and more states legalize recreational and medical marijuana, it seems like the nationwide approval of marijuana and cannabis-derived product sales is inevitable. […]
Etsy is one of the biggest “hand-made” marketplaces in the word. However, very few sellers go through the process of protecting their Etsy store names through trademark law. As a result, Etsy sellers could be missing out on the chance to grow their business in Etsy and beyond into other marketplaces by not properly protecting their names as trademarks. Protecting the […]
QUESTIONS? Gerben IP has thousands hundreds of companies register their trademarks. Contact Us! Strong trademarks and branding are key to a successful snack product. In 2018 alone, snack food was a 42 billion dollar industry in the United States. Needless to say, U.S. consumers take their snacking seriously, and unlike a lot of other industries, snack foods are typically still […]
When you think of a clothing line, most people think of the name on the tag or neckline, or maybe a symbol or logo. These words, phrases, and symbols are powerful identifiers of a company’s brand and act as a stand-in for everything a consumer feels about a product, all in one trademark. QUESTIONS ABOUT CLOTHING TRADEMARKS? Clothing trademarks can […]
HAVE QUESTIONS? Our attorneys can work with engineering firms to protect their names. We offer free consultations on trademark and copyright issues. Contact Us! Engineering innovations surround our day-to-day lives and providing those innovations to others can be one of the most fulfilling (and challenging) careers. While many engineers work for top corporations like Boeing, many decide to stake their […]
When filing a trademark application for a cloud-based application, you are required to make dozens of legal decisions in order to successfully protect and register your trademark with the United States Patent and Trademark Office (the USPTO.) One of the most difficult decisions is analyzing whether you have “commercial use” of your trademark that meets the USPTO (and the federal […]
Did you know? Cloud software and “software-as-a-service” are in a different category (called a “class”) then downloadable software? Contact one of our trademark attorneys, if you need help. Contact Our Attorneys Having a strong, protectable trademark for your app is essential for a successful launch in today’s cutthroat mobile industry. There are millions of apps in the Apple App Store, […]