Owning your own engineering firm is your chance to make your mark and do things your way. Strong name recognition can help you develop your business and set it up for long-term success. However, you should always know the risks and not cut corners - starting with protecting your trademarks.
Mobile apps are a multi-billion-dollar industry. Per one study, mobile apps grossed over 40 BILLION dollars in 2016 and that number is likely to grow. However, the competition within the industry is fierce and app developers need any advantage they can get to get ahead of competition. If you are an app developer, then there [...]
The health care industry is one of the fastest growing industries in the world. There is always a need for quality medical care and the industry is getting more and more crowded with new companies trying to make a splash and old companies trying to make sure that they are not getting ‘crowded out’ of [...]
Virtual reality technology is changing the face of media as we know it. As companies fight tooth-and-nail to protect the underlying technology through patents (for example, encoders and hardware) and copyrights (for the software), companies should not forget to develop a sound brand strategy that involves trademark clearance and protection. The adoption of new technology [...]
It’s a good idea to start the process of registering a trademark for your business name, company name, product name, or service, as soon as you begin using it in commerce – or even earlier. You’ll be giving yourself protection against infringement from companies offering similar goods or services, and laying the legal groundwork to [...]
Cosmetics are a multibillion-dollar industry. In fact, consumer spending on cosmetics in the U.S. alone tops $50 billion. And it’s more than just makeup. Skin care, body lotions, moisturizers, facial creams, and beyond – all of these products fall under the cosmetics umbrella, and consumers remain eager to purchase them. If you’re considering starting a [...]
There’s more to your company’s identity than just your name and logo. When you think of some of the biggest brands out there, they almost always use some kind of phrase to supplement and summarize their identity - a slogan, tagline, catchphrase, or company motto. Done effectively, these phrases can contribute as much to the [...]
As an entrepreneur, the idea of starting a clothing line is a very attractive one. It allows you to combine your creative drive with your business acumen – two qualities that most entrepreneurs possess in abundance. Starting out, however, many entrepreneurs who are interested in the fashion and apparel industries may underestimate the importance of [...]
A good catchphrase can go a long way toward establishing a recognizable brand for an individual, a character, and/or a business. For a business, a catchphrase is typically thought of more as a slogan, but what about something that’s frequently spoken by a person, say, in the course of their profession, or as part of a performance?
Did you know that some of the most successful restaurant chains and franchises in the world got their start as locally owned small businesses? From as few as one or two independently-operated locations, these restaurants grew to become household names the world over. Once these businesses began to grow and be more nationally successful, their [...]