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Protecting the Brands of Video, TV and Movie Production Companies

Production companies for television and movies often use short animations to represent their companies. Learn how production company's can protect their logos and brands.

How to Use, Maintain, and Protect a Trademark Registration

Once you have completed the process of applying for and being granted a trademark registration with the U.S. Patent and Trademark Office, a trademark owners’ responsibilities are not over. There are three critical items needed to properly care for and maintain a federally registered trademark.

Three Tips For European and UK Companies Filing U.S. Trademarks

Navigating the United States trademark filing system can be a daunting task for companies from the European Union or United Kingdom.  This is because the information required by the United States Patent and Trademark Office is typically more stringent than the trademark offices in the EU and UK. The following article discusses three main issues [...]

How to Properly Assign a Trademark to a New Business Entity

Transferring the ownership of a trademark can be complicated and an incorrect assignment can be fatal to a trademark registration.

How to Choose a Strong Trademark in the Snack Food Industry

Learn tips and tricks on how to choose a strong trademark in the snack-food industry.

How To Protect the Brand Name of Your Engineering Firm

Owning your own engineering firm is your chance to make your mark and do things your way. Strong name recognition can help you develop your business and set it up for long-term success. However, you should always know the risks and not cut corners - starting with protecting your trademarks.

Top 4 Trademark Tips for App Developers

Mobile apps are a multi-billion-dollar industry. Per one study, mobile apps grossed over 40 BILLION dollars in 2016 and that number is likely to grow. However, the competition within the industry is fierce and app developers need any advantage they can get to get ahead of competition. If you are an app developer, then there [...]

How to Protect Your Trademark in the Health Care Industry

The health care industry is one of the fastest growing industries in the world. There is always a need for quality medical care and the industry is getting more and more crowded with new companies trying to make a splash and old companies trying to make sure that they are not getting ‘crowded out’ of [...]

Companies Developing Virtual Reality Technology Should Also Develop Their Brands

Virtual reality technology is changing the face of media as we know it. As companies fight tooth-and-nail to protect the underlying technology through patents (for example, encoders and hardware) and copyrights (for the software), companies should not forget to develop a sound brand strategy that involves trademark clearance and protection. The adoption of new technology [...]

How to Trademark A Name

It’s a good idea to start the process of registering a trademark for your business name, company name, product name, or service, as soon as you identify the name you plan to use.  This is because the first step in obtaining a federal trademark registration for a name is conducting a search to ensure no [...]