Greetings. I’m Trademark Attorney Josh Gerben and I want to talk a little bit about how the trademark registration services work here at Gerben IP. To get started, I just need you to complete the on-line engagement form found on my website. If you go to GerbenLaw.com and you click on the “order” tab at the top of the page, […]
What should I do after my trademark is registered? Congratulations, you are now the owner of a registered trademark! Next steps include utilizing your new investment and protecting the mark to ensure it remains valid: Begin using the ® symbol instead of ™Monitor the USPTO database and the marketplace for potential infringementMeet USPTO renewal deadlines 1. Use ® instead of […]
In our globalized economy, companies of all sizes from all over the world want to register a U.S. trademark to secure their intellectual property in the United States. This is due to several reasons, such as your company is already offering goods and services in the U.S. or is planning to do so and wants to secure its mark beforehand. […]
The primary motivation behind seeking a trademark registration is often rooted in protection–but what does that look like in practice? A trademark can safeguard your brand in several different ways: Providing the presumption of nationwide validityEnables effective policing of online marketplacesDeterrence for those with similar branding 1. The Presumption of Nationwide Validity of Your Trademark Once registered, your trademark is […]
Greetings. I’m trademark attorney Josh Gerben and I would like to talk about what does “use in commerce” means as it relates to a trademark application. In any trademark application process, the U.S. government asks a very important question, “Are the goods or services that the trademark represents being used in commerce?” If you answer yes, and you are not […]
A trademark logo is a design or symbol which represents a brand or organization. The McDonald’s® golden arches, the Nike® swoosh, and the Apple® “missing bite” apple logo are all examples of a trademark logo. Much like trademarking your business or organization’s name and slogan, trademarking a logo is imperative in protecting your intellectual property. Trademarking a logo is very […]
Trademark, copyright, and patent law all fall under the umbrella of intellectual property law. Intellectual property refers to things created with the mind. Just as tangible property can be protected, so can intellectual property through the legal recognition of the owner’s rights to the property. People are often confused about what type of property is protected through trademark, copyright and […]
How much does it typically cost to trademark something? Donec pulvinar nibh at quam placerat venenatis. Pellentesque et malesuada urna. Vestibulum at risus in velit scelerisque pulvinar. Sed in felis erat, ut lobortis dolor. Cras vel libero at mauris fermentum commodo ut ac nulla. Curabitur sodales luctus fermentum. Phasellus at quam id nunc tincidunt pellentesque. Cras sit amet eros neque, […]
Intent to Use Trademark Applications One of the pieces of information you’ll need to disclose to the government during your trademark application process is whether or not you’re currently selling your products or services. If you haven’t begun selling your products or services (cannot prove Use in Commerce) you’ll have to file your trademark application as an “intent to use” […]
When developing a new software, whether it is an APP for a smartphone, or, a more classic style of software for use on a computer, it is critically important to consider filing a trademark for the name of the software. When you apply for a federal trademark on the name of a software, you obtain the right to protect the […]
Generic Trademarks – The Story of Joseph Pilates and Generic Trademarks Joseph Pilates migrated to the United States in 1925 and opened his first Pilates studio in New York City with his wife Clara thereafter. A sickly child, Joseph was constantly trying to improve his physical well-being. He studied yoga, gymnastics, and body-building, until he eventually developed his own form of […]
Quick Tips For Obtaining A Trademark Are you protecting your brand? Obtaining a federal trademark on your business name is serious business (no pun intended). Gerben IP created the following infographic to help business owners and entrepreneurs understand what is needed to register a trademark.Click Here to embed this graphic into your blog or website Embedding is simple. Copy and […]