How To's, International, International Registration

How to Register a Swedish Trademark in the United States

International brands are a part of the fabric of the United States marketplace. Some of the biggest brands in the US are owned by foreign companies, and, because of the sheer size of the market, new brand owners are always trying to find footholds in the United States for their products and services. Despite having the same population as the […]

How To's, International, International Registration, United Kingdom Trademarks

Three Tips For European and UK Companies Filing U.S. Trademarks

Navigating the United States trademark filing system can be a daunting task for companies from the European Union or United Kingdom.  This is because the information required by the United States Patent and Trademark Office is typically more stringent than the trademark offices in the EU and UK. The following article discusses three main issues that EU and UK businesses […]

How To's, International, International Registration

Five Tips for International Trademark Owners Filing a Trademark in the U.S.

HAVE QUESTIONS? Our firm’s experienced attorneys work with international clients for U.S. trademarks. Contact Our Attorneys For international companies filing trademarks in the United States the process may appear simple.  However, as the trademark application process unfolds, various challenges can come up that are difficult to navigate without an in-depth knowledge of US trademark law.  A significant percentage of foreign […]

How To's, The Basics

How to Properly Assign a Trademark to a New Business Entity

NEED TRANSFER OWNERSHIP OF A TRADEMARK? Trademark ownership transfers are complicated – contact us today. Contact Us! Many companies will make changes to their corporate structure, which may include incorporating in a state that has favorable tax or legal benefits. If you own a business and have registered your trademarks with the United States Patent and Trademark Office (USPTO), make […]

By Industry Type, Diet & Nutrition, How To's, Industries

How to Choose a Strong Trademark in the Snack Food Industry

QUESTIONS? Gerben IP has thousands hundreds of companies register their trademarks. Contact Us! Strong trademarks and branding are key to a successful snack product. In 2018 alone, snack food was a 42 billion dollar industry in the United States. Needless to say, U.S. consumers take their snacking seriously, and unlike a lot of other industries, snack foods are typically still […]

How To's, The Basics, Trademark Protection, Trademark Protection

How to Protect Your Brand Through Trademark Registration

As an entrepreneur, you understand the importance of establishing a strong brand—one that will create interest early on and eventually develop into an avenue for building customer loyalty and longevity in the industry. While establishing your brand is important, determining how to protect your brand is just as essential. One of the most overlooked, though essential, factors is utilizing federal […]

Construction, How To's, Industries, Trademark Protection

How To Protect the Brand Name of Your Engineering Firm

HAVE QUESTIONS? Our attorneys can work with engineering firms to protect their names. We offer free consultations on trademark and copyright issues. Contact Us! Engineering innovations surround our day-to-day lives and providing those innovations to others can be one of the most fulfilling (and challenging) careers. While many engineers work for top corporations like Boeing, many decide to stake their […]

How To's, The Basics, Trademark Filing, Trademark Filing

How To File a Trademark – Trademark Filing Process Considerations

One of the first steps you should take to protect your brand is to file a trademark on items such as your name, slogan and logo.  This is done by submitting a trademark application to the United States Patent and Trademark Office (USPTO). You (or preferably your attorney) can file a trademark through an online portal on the USPTO website. […]

How To's, International, International Registration

Information Required From a Foreign Company To File a United States Trademark Application

Gerben IP works extensively with international clients and their foreign counsel to assist with the filing of trademark applications in the United States (we serve as a local counsel in the United States in this capacity). Clients (and their attorneys) from over 30 countries have used Gerben IP’s local counsel trademark services to apply for a trademark in the United […]

How To's, Industries, Technology, Trademark Protection

How to Meet the “Commercial Use” Requirement For an App Trademark

Did you know? Cloud software and “software-as-a-service” are in a different category (called a “class”) then downloadable software? Contact one of our trademark attorneys, if you need help. Contact Our Attorneys Having a strong, protectable trademark for your app is essential for a successful launch in today’s cutthroat mobile industry. There are millions of apps in the Apple App Store, […]

Apparel & Accessories, By Industry Type, How To's, Industries

How to Prove “Commercial Use” For a Clothing Brand Trademark

Registering your trademark for a clothing line is a significant step in protecting your brand. However, trademark registration is full of potential mistakes that can result in delays, or worse, in the denial of the application before the United States Patent and Trademark Office (USPTO). One of the trickiest parts of trademark registration is the “use in commerce” requirement. “Use?” […]

How To's, Industries, Music, Trademark Protection

Trademark Protection For a Band or Musician Name

Protecting the name of your band or musical acts name can help prevent confusion and can make marketing easier in the crowded music space. However, there are certain ways that musician trademarks differ from a typical trademark, especially in the requirements for registering a trademark for musical recordings with the United States Patent and Trademark Office (the USPTO.) Should I […]

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