Protecting your brand is one of the top priorities when starting a business or launching a new product or service. You have likely heard that hiring a trademark attorney can, according to one study, increase your chances of successfully registering your trademark with the United States Patent and Trademark Office. However, when you go to look for an attorney, there […]
The health care industry is one of the fastest growing industries in the world. There is always a need for quality medical care and the industry is getting more and more crowded with new companies trying to make a splash and old companies trying to make sure that they are not getting ‘crowded out’ of the marketplace. If you have decided […]
Virtual reality technology is changing the face of media as we know it. As companies fight tooth-and-nail to protect the underlying technology through patents (for example, encoders and hardware) and copyrights (for the software), companies should not forget to develop a sound brand strategy that involves trademark clearance and protection. The adoption of new technology is, in many ways, about branding. […]
As a business owner in today’s world it is likely that you are, at least, tangentially, in business internationally. That’s because you almost certainly have a website for your business, and that website theoretically gives the entire connected world access to your business, products, and services. While the opportunities of the online marketplace are certainly compelling, when you look through the spectrum […]
By: Eric Perrott, Esq. Amazon can be a cut-throat marketplace where winners and losers are decided by razor-thin margins. Amazon retailers battle each other selling well-known brands’, trying to find a lead on a supplier that can offer them better prices in order to undercut a competitor selling those same branded products. Often sellers wish they could just have a listing […]
As the holiday season approaches, sellers on Amazon.com are preparing for the huge wave of online sales that will likely make up a significant percentage of total sales for the entire year. Tis’ the season, however, for unscrupulous infringers to steal a successful seller’s trademarks and copyrighted works in order to cash in on that seller’s success. It is always […]
Did your company receive an Office Action refusing your trademark registration based on the grounds that it is “merely descriptive” under Section 2(e)(1) of the Lanham Act? Read the article below carefully before accepting the Examiner’s “descriptiveness” decision. Everyone wants their trademark to be a strong and unique mark, like KODAK, APPLE or NIKE, but product might ultimately fail if […]
Facebook Pages form the backbone of one of the most important social media strategies your business can pursue. Pages are Facebook’s name for dedicated business presences on their site – a place where you can provide company details, information, offers, and more, all in the interest of forming a greater connection with your customers and prospects. With global reach and well […]
The number of people nearing retirement is growing every year, and the younger generation is more interested than ever in long-term financial security. Both segments of the population present a broad need and opportunity for financial services and advisers, which has created a boom in that industry. No longer the realm of large firms and consultancies, financial service providers are […]
The world of sports is full of opportunities for trademarks: catchphrases, nicknames, slogans, and so on. Each of these types of words or phrases can become embedded in the consciousness of sports fans, making them prime candidates for merchandising. Those opportunities may bring with them groups of individuals or businesses who wish to try and profit from the popularity and originality […]
Selling products on eBay can be a very lucrative income source, in fact, many individuals have built entire businesses based around it. The realities of buying and selling online, however, mean that some individuals or businesses may attempt to sell counterfeit or otherwise falsified products bearing the name or logo or a company, even if that company wasn’t actually the source […]
One of the most challenging aspects of protecting a trademark in the world today is protecting the trademark internationally. Because there is not a simple way to ‘globally’ register a trademark in every country, a trademark owner must register its trademark rights in each and every individual country where it seeks protection. The following four reasons are just a few […]