As a service provider in the medical industry, your name and reputation are likely to go a long way toward the success of your practice. A trademark can help you protect the integrity of both of those things by ensuring that you’re the only person, group, or organization that can use that name. A trademark is your best protection against inadvertent […]
From novice musicians to established arena rock stars alike, one of the biggest things that a band has going for them – aside from their songs – is their name. After all, how many times do you hear (or ask) the question, “Who sings that?” Regardless of if you’re looking to make it big, or just play locally or regionally, it’s […]
Bringing a new toy product to market requires a great deal of development and research – not to mention quite a bit of creativity. You’re identifying a need in the market, deciding what kind of toy you’d like to produce, designing it for manufacture, and either licensing it or overseeing production yourself. One key component not to overlook: naming the toy. […]
If you are starting a new brand of wine, whether you’re in a historic wine region or one of the many newer up-and-coming areas, it means that you’re becoming part of a long tradition of the craft of winemaking. With wine drinkers always on the hunt for the next great sip, anyone has a chance of becoming successful with such a […]
It seems like you hear about a new one every other day: a software application, or app, that’s hit it big as the next new craze, whether it’s a game, a productivity enhancer, or something else entirely. There’s lots of room for success in developing an app – even if you intend to make it available for free. Some of […]
Trademarking your jewelry brand is an important consideration when you set out in that industry. As anyone who’s ever wondered whether a ring or a necklace was the genuine artifact knows, there’s a lot of competition in the jewelry world to stand out as a desirable brand – whether that means high-end, trendy, cutting edge, or any number of other distinctive […]
Your company logo is one of the most valuable assets of your enterprise. It communicates your brand identity and carries your company’s personality and values. Given the importance of your company logo, you should protect it by registering it as a trademark. The best possible protection for your logo is offered by a federal trademark registration with the USPTO. It […]
Today, we are discussing one of the most important elements to consider while running a trademark search for the name of a mobile application or software program. Within each trademark application, the applicant must identify the classes in which they are providing goods and services. Overall, the USPTO, an acronym for the United States Patent and Trademark Office, breaks all […]
Today, we are going to look at how to run a trademark search for clothing. As a reminder, the US government breaks all products and services down into 45 different classes in which a trademark can be filed. These are called “international classes”, and we will take a closer look at those applicable to clothing items. As a disclaimer, while […]
(The following is a transcript of the video above.) Hey everybody, this is Steve, chief paralegal and researcher here at Gerben IP. Today, we’re going to look at running a trademark search for beer. As a general overview, the government breaks all products and services down into 45 different classes. So what we’re going to do today is look at […]
The name of a product that your company manufactures or sells is one of the primary things that people look to protect with a trademark registration (the other being a service offering). Developing a great name for your product is an important part of advertising your brand, and so this name should be developed with trademark protection in mind. Whether […]
Whether you’ve only discussed the idea over a few pints, or you’re an experienced home brewer ready to share your creations with the world, once you make the commitment to establishing your very own microbrewery, you need to start thinking about trademarking the name of your beer. Registering your beer name as a trademark is important for many reasons, not least […]