There’s more to your company’s identity than just your name and logo. When you think of some of the biggest brands out there, they almost always use some kind of phrase to supplement and summarize their identity: a slogan, tagline, catchphrase, or company motto. Done effectively, these phrases can contribute as much to the perception and selection of a particular […]
From ales to lagers beers, microbrews and the breweries that produce them are experiencing booming success regionally and across the country. Microbrew drinkers are now more like connoisseurs as they seek out their next favorite flavor profile, taking note of the subtleties of each drink. Whether you’re a small, “backyard” type operation producing just a few barrels, or a larger microbrewery […]
PROTECTING A CATCHPHRASE Want to protect your company’s catchphrase or slogan? Contact our experience trademark attorneys for a free consultation. Contact Our Attorneys A good catchphrase can go a long way toward establishing a recognizable brand for an individual, a character, and/or a business. For a business, a catchphrase is typically thought of more as a slogan, but what about […]
Did you know that some of the most successful restaurant chains and franchises in the world got their start as locally owned small businesses? From as few as one or two independently-operated locations, these restaurants grew to become household names the world over. Once these businesses began to grow and be more nationally successful, their names, logos, and brand identities became […]
As an entrepreneur, you know that it’s important to be concerned with every aspect of your business, from your product or service to your brand to your balance sheet. Often, in the interest of the latter, owners will take stock of the costs and benefits of every expenditure, and may wonder whether a trademark for their business name is really […]
A legally strong trademark can end up being just as important to your business as offering a strong, high-quality product or service – if not more so. Therefore, it’s worth taking the time to learn more about what constitutes a legally strong trademark. The Lanham Act, which is the name of the federal trademark law in the United States, rewards […]
After you have filed for your US trademark, you may want to expand your trademark and brand protection globally to other countries outside of the US. Whether you have a new business opportunity, are targeting new markets for penetration, or simply want to strengthen your trademark protections in the age of global commerce facilitated by the internet, international registration of […]
The popularity of dietary and nutritional supplements is a trend that’s not going away anytime soon. It’s a booming business to get into, because even though competition is fierce, the demand is there to support it. The way many dietary and nutritional supplements are marketed – through direct sales like the internet and television ads – means that registering and enforcing […]
There are over 3,000 craft breweries in the U.S., with more cropping up just about every day. When even the bigger beer brewery conglomerates are changing their advertising styles to seem in tune with the craft beer mindset, it’s certain that a major trend is afoot. That increasing popularity, however, means an increasingly crowded marketplace, and with it, more competition for […]
APPs (or application software) are one of the biggest drivers of innovation for smartphones, both for users and developers. On the developer side, the relative ease of getting an APP into the store or marketplace for a particular device means that you can open up a vast audience for your program with very few roadblocks and very little overhead. The benefit […]
There’s a lot of information floating around the internet about how to trademark the name of a clothing brand. I wrote this article to cut through the clutter and provide you with the five most critical things you should know when seeking trademark protection. Ultimately, the value of most clothing brands is completely tied to your main brand elements such […]
A brand is a key component of a food company or product’s success. Rarely will a food product be the only one of its type on the market – in all likelihood, there are several other competitors selling a similar product, each with their own brand reputation and distinct qualities that set them apart to the consumer. Building and protecting […]