The concerns of running a bar business comprise a very long list: staffing, inventory management, choosing and maintaining your location, accounting and other financial concerns; the list goes on. With so much to worry about regarding the day-to-day operations, learning about the ins and outs of the trademark process – and whether you should even [...]
From ales to lagers beers, microbrews and the breweries that produce them are experiencing booming success regionally and across the country. Microbrew drinkers are now more like connoisseurs as they seek out their next favorite flavor profile, taking note of the subtleties of each drink. Whether you’re a small, “backyard” type operation producing just a [...]
There are over 3,000 craft breweries in the U.S., with more cropping up just about every day. When even the bigger beer brewery conglomerates are changing their advertising styles to seem in tune with the craft beer mindset, it’s certain that a major trend is afoot. That increasing popularity, however, means an increasingly crowded marketplace, [...]
Trademarking the name of your wine and distinctive elements of your wine’s identity – like the label – can help protect you and your business from such negative events. Here’s how you can do it.
(The following is a transcript of the video above.) Hey everybody, this is Steve, chief paralegal and researcher here at Gerben Law Firm. Today, we're going to look at running a trademark search for beer. As a general overview, the government breaks all products and services down into 45 different classes. So what [...]
Whether you’ve only discussed the idea over a few pints, or you’re an experienced home brewer ready to share your creations with the world, once you make the commitment to establishing your very own microbrewery, you need to start thinking about trademarking the name of your beer. Registering your beer name as a trademark is [...]