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CNBC Talks With Josh Gerben About Vanessa Bryant’s Clothing Brand

Following the passing of Kobe Bryant, the Bryant estate has been filing trademark applications indicating his family intends to create a brand surrounding Kobe and his daughter Gianna’s legacy. Recently, Vanessa Bryant announced the launch of a Mambacita clothing line, with proceeds going to the Mamba and Mambacita Foundation. Josh Gerben spoke with CNBC about the trademark applications the Bryant estate has filed since Kobe Bryant’s passing.

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Josh Gerben Discusses the Future of Kobe Bryant’s Brand With AdAge

Following the news that Kobe Bryant’s estate ended its partnership with Nike, many speculated what the future of the late NBA player’s brand would look like. Given an influx in trademark filings made by the estate since Kobe’s passing (including Mamba, Herovillain and Play Gigi’s Way), it’s possible that Vanessa Bryant and family are planning to launch independent Kobe branded goods and services. Josh Gerben spoke with AdAge about the significance of recent trademark filings made by Kobe Bryant’s estate.

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Josh Gerben Breaks the News of Potential Adidas Patrick Mahomes Logo

Sports Illustrated credited Josh Gerben with revealing a new trademark filing made by Adidas on March 29. The filing consists of a ‘PM’ logo that could potentially stand for Patrick Mahomes, hinting at developments for a collaboration between the Kansas City Chiefs quarterback and the footwear company.

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Josh Gerben Quoted in CNN Article Covering Nike’s Lawsuit Against Lil Nas X’s “Satan Shoes”

Lil Nas X and the art collective MSCHF Product Studio collaborated to create 666 modified Nike shoes, named “Satan Shoes,” that include a drop of human blood in the midsoles. Nike filed a lawsuit against MSCHF Product Studio, claiming trademark infringement due to likelihood of confusion. Josh Gerben was quoted in CNN further discussing the intent behind the lawsuit and the purpose of the First Sale Doctrine.

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