November 2, 2021

CNBC Discusses Nike’s Metaverse Trademark Filings with Josh Gerben

On November 2, 2021, CNBC published an article which looks at the recent trademark applications filed by Nike, Inc. These applications indicate that the company is looking to protect some of its most well-known marks, such as the Swoosh and the Jumpman logo in the virtual space. Gerben Perrott founder, Josh Gerben and CNBC discuss the potential legal reasoning for the sports apparel company to file these seven federal trademark applications.

October 26, 2021

Bloomberg Law Discusses Biden’s Pick for Director of USPTO with Eric Perrott

The nomination of Kathi Vidal as Director of the USPTO is being seen as an opportunity to bring balance to the organization. Vidal, who has worked on both sides of IP disputes, was selected by President Joe Biden. Bloomberg Law spoke with Gerben IP partner Eric Perrott on how the nomination can help the USPTO deal with the rise in fraudulent foreign filings, which are threatening the integrity of the United States’s Trademark Registry.

October 5, 2021

ESPN Speaks with Josh Gerben About the “PLAY LIKE A CHAMPION TODAY” Trademark Battle

ESPN spoke with Gerben Perrott founder Josh Gerben about how the University of Oklahoma could still use the “Play Like a Champion Today” phrase even though a group led by Rick Mirer and Lou Holtz now owns the trademark registration and is licensing it to the University of Notre Dame.

August 17, 2021

Associated Press Quotes Josh Gerben about the University of Kentucky’s Opposition to State’s ‘Team Kentucky’ Trademark Filing

The University of Kentucky opposed the Commonwealth of Kentucky’s trademark application for ‘Team Kentucky.’ Associated Press and Josh Gerben discuss the trademark opposition.

August 17, 2021

Josh Gerben Quoted by USA TODAY on the University of Kentucky’s Opposition to State’s ‘Team Kentucky’ Trademark Filing

The University of Kentucky opposed the Commonwealth of Kentucky’s trademark application for ‘Team Kentucky.’ Josh Gerben discusses the opposition with USA Today.

August 12, 2021

Bloomberg Law & Josh Gerben Discuss the Risk Trademark Lawsuits Pose for Influencers

A California federal court recently refused to dismiss a social media influencer from a trademark infringement lawsuit, setting a precedent for similar lawsuits in the future. Bloomberg and Josh Gerben discusse the advantage of this tactic.

August 12, 2021

Josh Gerben Discusses the Cleveland Baseball Team Rebrand with World Trademark Review

Every milestone in the public unveiling of the new Cleveland Guardians rebrand has been baffling. World Trademark Review breaks it down with Josh Gerben, discussing the various elements of the trademark filings associated with the team’s rebrand.

August 11, 2021

MarketWatch Speaks with Josh Gerben About the Use of Buzzwords in Trademarks

With the success of Beyond Meat, more and more companies add “Beyond” to their product names. Josh Gerben offers insight on what this means for trademark applications.

August 3, 2021

Hartford Courant Talks to Josh Gerben About “PAIGE BUCKETS” Trademark

University of Connecticut Basketball Player, Paige Bueckers, has filed a trademark application for “Paige Buckets” nickname. Josh Gerben talks about how the trademark will benefit the UConn star and how other NCAA Athletes should follow her lead.

July 26, 2021

Yahoo! Sports Talks with Josh Gerben About Cleveland Indians Name Change

The Cleveland Indians announced their new team name will be the Cleveland Guardians, which happens to currently be the name of a local roller derby team. Josh Gerben offers Yahoo! Sports insight on how the duplicative name situation might be resolved.

July 23, 2021

Bloomberg Law Speaks with Eric Perrott About Adidas and Reebok Knock-Off Goods Lawsuit

Adidas and Reebok are suing hundreds of businesses and individuals for allegedly selling counterfeit products, which infringes on their trademark rights. Trademark attorney Eric Perrott offers Bloomberg a potential reason for the multiple defendant lawsuit.

July 1, 2021

Fortune Talks With Josh Gerben About Increased China-Based Filings at the USPTO

The USPTO is being inundated with trademark applications, most of which are from companies based in China. Trademark attorney Josh Gerben offers insight on the volume of trademarks filed and why it is so high.

Press / News