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After the premier of HBO’s new 10-part series “Winning Time: The Rise of the Lakers Dynasty,” the NBA released a statement expressing its displeasure surrounding the unauthorized use of its trademarks within the limited series. The Athletic spoke to trademark attorney Josh Gerben about what the theoretical infringement case could look if the NBA decided to take action.
A Russian decree points to the possibility that the country will allow patent theft from anyone affiliated with countries that are “unfriendly” to Russia. The Washington Post and Josh Gerben discussed the potential effects the patent decree could have on the way Russia and the rest of the world interacts in the future.
CVS recently filed trademark applications to protect its pharmacy and health clinics in the metaverse. CNBC and Josh Gerben discuss the drugstore chain’s trademark filings and the rising number of metaverse filings.
A new legal precedence may have been set last week when the Federal Circuit critiqued the USPTO’s decision to not register a trademark which criticized former president Trump. The court found that the government’s interest in protecting privacy and publicity rights did not outweigh the trademark applicant’s right to criticize public figures under the First Amendment. Law360 and Josh Gerben discussed the ruling and it’s possible impact on the future of trademark registration.
More and more brands are filing trademarks to sell virtual goods. This increase in trademark filings has been seen since Meta announced it would be focusing on the metaverse. AdAge discussed the surge in metaverse related trademark filings with Josh Gerben.
McDonald’s recently filed trademark applications for virtual goods, services, and restaurants, joining a growing number of corporations that are getting ready for the metaverse. Forbes spoke with Josh Gerben to gain insight on why there have been so many recent trademark applications for virtual reality marketplaces and goods.
It’s been 18 months since the Washington Football Team started its rebranding efforts. Now that the new branding has been decided, the hard part – reintroducing themselves to their fans – begins. The Washington Post and Josh Gerben discussed a potential trademark strategy the NFL Team could have used to secure federal protection for their new branding.
Recent trademark filings from Walmart indicate that the retail giant is entering the metaverse with plans to create its own cryptocurrency and collection of NFTs. CNBC and Josh Gerben break down Walmart’s metaverse trademark filings and discuss how more and more businesses are protecting their brands in the virtual space.
The Washington Football Team has confirmed that they would crossing the potential team name of “Redwolves” off of the list, citing trademark concerns as the reason. Bloomberg Law explores how a trademark clearance analysis determined that “Redwolves” or “Wolves” were not viable options with Josh Gerben.
These days the world is seeing more pro athletes, such as Giannis Antetokounmpo, protecting, monitoring, and enforcing their brands than ever before. Bloomberg and Josh Gerben talk about why brand protection has become so important to pro athletes.
The Philadelphia Phillies have recently notified a federal court that it has has reached an undisclosed settlement with the original creators of their mascot, the Phanatic. The Athletic and Gerben Perrott founder, Josh Gerben discuss what the undisclosed terms of settlement could mean for the future of the original Phanatic.
Nike’s recent trademark applications indicate that it wants to sell its goods virtually. On November 2, 2021, The Wall Street Journal published an article discussing these filings. The Wall Street Journal discusses what the applications could mean for the apparel giant with Josh Gerben.
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