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McDonald’s recently filed trademark applications for virtual goods, services, and restaurants, joining a growing number of corporations that are getting ready for the metaverse. Forbes spoke with Josh Gerben to gain insight on why there have been so many recent trademark applications for virtual reality marketplaces and goods.
It’s been 18 months since the Washington Football Team started its rebranding efforts. Now that the new branding has been decided, the hard part – reintroducing themselves to their fans – begins. The Washington Post and Josh Gerben discussed a potential trademark strategy the NFL Team could have used to secure federal protection for their new branding.
Recent trademark filings from Walmart indicate that the retail giant is entering the metaverse with plans to create its own cryptocurrency and collection of NFTs. CNBC and Josh Gerben break down Walmart’s metaverse trademark filings and discuss how more and more businesses are protecting their brands in the virtual space.
The Washington Football Team has confirmed that they would crossing the potential team name of “Redwolves” off of the list, citing trademark concerns as the reason. Bloomberg Law explores how a trademark clearance analysis determined that “Redwolves” or “Wolves” were not viable options with Josh Gerben.
These days the world is seeing more pro athletes, such as Giannis Antetokounmpo, protecting, monitoring, and enforcing their brands than ever before. Bloomberg and Josh Gerben talk about why brand protection has become so important to pro athletes.
The Philadelphia Phillies have recently notified a federal court that it has has reached an undisclosed settlement with the original creators of their mascot, the Phanatic. The Athletic and Gerben Perrott founder, Josh Gerben discuss what the undisclosed terms of settlement could mean for the future of the original Phanatic.
Nike’s recent trademark applications indicate that it wants to sell its goods virtually. On November 2, 2021, The Wall Street Journal published an article discussing these filings. The Wall Street Journal discusses what the applications could mean for the apparel giant with Josh Gerben.
On November 2, 2021, CNBC published an article which looks at the recent trademark applications filed by Nike, Inc. These applications indicate that the company is looking to protect some of its most well-known marks, such as the Swoosh and the Jumpman logo in the virtual space. Gerben Perrott founder, Josh Gerben and CNBC discuss the potential legal reasoning for the sports apparel company to file these seven federal trademark applications.
The nomination of Kathi Vidal as Director of the USPTO is being seen as an opportunity to bring balance to the organization. Vidal, who has worked on both sides of IP disputes, was selected by President Joe Biden. Bloomberg Law spoke with Gerben IP partner Eric Perrott on how the nomination can help the USPTO deal with the rise in fraudulent foreign filings, which are threatening the integrity of the United States’s Trademark Registry.
ESPN spoke with Gerben Perrott founder Josh Gerben about how the University of Oklahoma could still use the “Play Like a Champion Today” phrase even though a group led by Rick Mirer and Lou Holtz now owns the trademark registration and is licensing it to the University of Notre Dame.
The University of Kentucky opposed the Commonwealth of Kentucky’s trademark application for ‘Team Kentucky.’ Associated Press and Josh Gerben discuss the trademark opposition.
The University of Kentucky opposed the Commonwealth of Kentucky’s trademark application for ‘Team Kentucky.’ Josh Gerben discusses the opposition with USA Today.
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