CNBC and Josh Gerben Discuss CVS’s Metaverse Trademark Filings

CVS recently filed trademark applications to protect its pharmacy and health clinics in the metaverse.

CNBC and Josh Gerben discuss the drugstore chain’s trademark filings and the rising number of metaverse filings.

Trademark attorney Josh Gerben said there has been a flurry of corporate metaverse filings since Facebook announced it was changing its name to Meta.

“All these Fortune 500 companies are making trademark filing with the idea of ‘How are we going to play on this platform?'” said Gerben. But, he added, “I don’t think I’ve seen anything in the last couple of months that’s been like this CVS filing as a virtual healthcare clinic.”

Source: Coombs, Bertha. https://www.cnbc.com. “CVS files to trademark its pharmacy and health clinics in the metaverse.” 4 March 2022.